The Motorcycles market in Southern Europe has been experiencing significant growth in recent years. Customer preferences in the region have been shifting towards motorcycles as a mode of transportation. This can be attributed to several factors. Firstly, motorcycles offer a more cost-effective alternative to cars, especially in urban areas where parking spaces are limited and traffic congestion is a common issue. Additionally, motorcycles are more fuel-efficient, making them a more environmentally friendly option. Furthermore, motorcycles provide a sense of freedom and agility that appeals to many consumers, especially the younger generation. One of the key trends in the market is the increasing demand for electric motorcycles. This trend can be observed not only in Southern Europe but also worldwide. The growing concern for the environment and the push for sustainable transportation options have contributed to the rise in popularity of electric motorcycles. These vehicles offer zero emissions and lower operating costs compared to traditional gasoline-powered motorcycles. As a result, manufacturers have been investing in research and development to improve the performance and range of electric motorcycles, making them a viable option for consumers. Another trend in the market is the rise of online sales channels. With the increasing popularity of e-commerce, consumers are now able to purchase motorcycles online, bypassing traditional dealerships. This trend has been facilitated by the ease of comparing prices and models online, as well as the convenience of doorstep delivery. Online sales have also allowed manufacturers to reach a wider customer base, including those in remote areas where physical dealerships may be limited. Local special circumstances in Southern Europe have also contributed to the growth of the motorcycles market. The region's warm climate and scenic landscapes make it an ideal destination for motorcycle enthusiasts. This has led to an increase in tourism focused on motorcycle riding, creating a demand for rental services and guided tours. Additionally, the region's narrow and winding roads are better suited for motorcycles, making them a popular choice among locals for daily commuting and leisure activities. Underlying macroeconomic factors have also played a role in the development of the motorcycles market in Southern Europe. The region's economic recovery following the global financial crisis has led to increased consumer confidence and spending power. This has translated into higher demand for discretionary items such as motorcycles. Furthermore, low interest rates and favorable financing options have made it easier for consumers to purchase motorcycles, further driving market growth. In conclusion, the motorcycles market in Southern Europe has been experiencing significant growth due to shifting customer preferences, including the demand for electric motorcycles and the rise of online sales channels. Local special circumstances, such as the region's climate and road infrastructure, have also contributed to market development. Additionally, underlying macroeconomic factors, including economic recovery and favorable financing options, have further fueled market growth.
Data coverage:
Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.Modeling approach / Market size:
Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.Additional Notes:
The market is updated once a year.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
