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Key regions: United States, Saudi Arabia, Germany, Malaysia, India
The Shared Mobility market in Southern Europe is witnessing a shift in customer preferences towards more flexible and sustainable transportation options, driven by increasing urbanization and environmental awareness.
Customer preferences: Customers in Southern Europe are increasingly opting for shared mobility services due to the convenience and cost-effectiveness they offer. With growing concerns about traffic congestion and air pollution in major cities, people are turning to shared mobility solutions as a more sustainable alternative to traditional modes of transportation. The younger generation, in particular, is more inclined towards shared mobility services as they prioritize experiences over ownership.
Trends in the market: One of the prominent trends in the Shared Mobility market in Southern Europe is the rise of electric scooters and bike-sharing services. These eco-friendly options are gaining popularity among commuters for short-distance travel within cities. Additionally, carpooling and ride-sharing platforms are also seeing significant growth as people look for ways to reduce their carbon footprint and save on transportation costs. Integration of different shared mobility services into a single platform for seamless multi-modal transportation is another trend shaping the market in the region.
Local special circumstances: Southern Europe's unique geography and cultural heritage play a role in shaping the Shared Mobility market in the region. The presence of historical city centers with narrow streets and limited parking space makes shared mobility services like e-scooters and bicycles more practical and convenient for navigating urban areas. Furthermore, the emphasis on lifestyle and leisure in Southern European countries influences the demand for shared mobility options that offer flexibility and freedom to explore the surroundings.
Underlying macroeconomic factors: The economic landscape in Southern Europe, characterized by factors such as high youth unemployment rates and a growing gig economy, contributes to the popularity of shared mobility services. The flexibility and affordability of shared transportation options make them attractive to young professionals and freelancers looking for cost-effective ways to commute. Moreover, government initiatives promoting sustainable mobility solutions and investments in infrastructure development further support the growth of the Shared Mobility market in the region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rentals, ride-hailing, taxi, car-sharing, bike-sharing, e-scooter-sharing, moped-sharing, trains, buses, public transportation, and flights.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)