Shared Mobility - Southern Europe

Southern Europe

Highlights

By 2024, Southern Europe's Shared Mobility market is projected to generate a revenue of US$77.26bn.
This market is predicted to exhibit an annual growth rate of 3.21%, leading to a projected market volume of US$90.49bn by 2029.
The Flights category is considered the largest market in the market, with an estimated market volume of US$34.18bn in 2024.
By 2029, the number of users in the Public Transportation is expected to reach 161.80m users.
In 2024, the user penetration rate is estimated to be 75.4%, and it is projected to increase to 81.7% by 2029.
The average revenue per user (ARPU) is expected to be US$432.90.
By 2029, 62% of the total revenue in the Shared Mobility market will be generated through online sales.
It is important to note that in terms of global comparison, China is predicted to generate the most revenue, with an estimated revenue of US$365bn in 2024.
In Southern Europe, the shared mobility market is growing rapidly with the help of government incentives and the popularity of electric vehicles in countries such as Spain, Italy, and Portugal.

Key regions:

Definition:

The Shared Mobility market encompasses a diverse range of long- and short-distance mobility services. As the world moves towards a more connected and digital era, the Shared Mobility market is central to driving innovation, collaboration, and the development of intelligent transportation systems.

Structure:

The market consists of eleven further markets. These include the following markets:

The Car Rentals market contains vehicle rentals that have been booked in person, by telephone via the internet or an app.
The Car-sharing market includes professionally run car-sharing services that provide on-demand access vehicles, allowing users to rent cars for short periods, e.g., by minute or hour.
The Bike-sharing market contains short-term bike-sharing services. Bicycles can be found in the provider’s business zone where they are either parked at designated stations or freely distributed without fixed docks.
The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online.
The Taxi market covers exclusively traditional taxi services booked offline, typically via street hailing or phone calls.
The Flights market contains air travel bookings regardless of the purchase channel, such as an airline's website or a travel agency.
In the Public Transportation market, revenues generated by ticket sales from public transportation companies are considered.

Additional Information:

The main performance indicators of the Shared Mobility market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Shared Mobility market in Southern Europe is witnessing a shift in customer preferences towards more flexible and sustainable transportation options, driven by increasing urbanization and environmental awareness.

Customer preferences: Customers in Southern Europe are increasingly opting for shared mobility services due to the convenience and cost-effectiveness they offer. With growing concerns about traffic congestion and air pollution in major cities, people are turning to shared mobility solutions as a more sustainable alternative to traditional modes of transportation. The younger generation, in particular, is more inclined towards shared mobility services as they prioritize experiences over ownership.

Trends in the market: One of the prominent trends in the Shared Mobility market in Southern Europe is the rise of electric scooters and bike-sharing services. These eco-friendly options are gaining popularity among commuters for short-distance travel within cities. Additionally, carpooling and ride-sharing platforms are also seeing significant growth as people look for ways to reduce their carbon footprint and save on transportation costs. Integration of different shared mobility services into a single platform for seamless multi-modal transportation is another trend shaping the market in the region.

Local special circumstances: Southern Europe's unique geography and cultural heritage play a role in shaping the Shared Mobility market in the region. The presence of historical city centers with narrow streets and limited parking space makes shared mobility services like e-scooters and bicycles more practical and convenient for navigating urban areas. Furthermore, the emphasis on lifestyle and leisure in Southern European countries influences the demand for shared mobility options that offer flexibility and freedom to explore the surroundings.

Underlying macroeconomic factors: The economic landscape in Southern Europe, characterized by factors such as high youth unemployment rates and a growing gig economy, contributes to the popularity of shared mobility services. The flexibility and affordability of shared transportation options make them attractive to young professionals and freelancers looking for cost-effective ways to commute. Moreover, government initiatives promoting sustainable mobility solutions and investments in infrastructure development further support the growth of the Shared Mobility market in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rentals, ride-hailing, taxi, car-sharing, bike-sharing, e-scooter-sharing, moped-sharing, trains, buses, public transportation, and flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.