Ride-hailing - Greece | Statista Market Forecast

It is projected that the revenue in Greece's Ride-hailing market will reach US$110.20m by 2024.
The industry is expected to grow at an annual rate of 3.52% between 2024 and 2029, resulting in a market volume of US$131.00m by 2029.
As for the number of users, the marketis expected to have 2.15m users users by 2029.
User penetration is projected to increase from 19.0% in 2024 to 21.3% by 2029.
The average revenue per user (ARPU) is expected to amount to US$56.39.
The Ride-hailing market is an online-only market.
In comparison to other countries, China is expected to generate the most revenue, with US$60bn in 2024.
Despite the recent entry of ride-hailing giants, traditional taxi services, which offer their services increasingly online, still dominate the market in Greece.

Definition:

The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online. It includes Transportation Network Companies (TNCs), such as Uber and Lyft, traditional taxis booked via apps, such as Free Now or Cabify, and ride-pooling services, such as Moia and Via. This market excludes peer-to-peer ride-sharing, focusing on professionally operated transport services booked digitally for efficient and convenient urban mobility. Rides of traditional taxi services hailed on the street or booked via telephone are not included in this market.

Additional Information:

The main performance indicators of the Ride-hailing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Platforms that let users book rides offered by drivers using their private vehicles (e.g., Uber)
Taxi companies that offer their services through an app (e.g., Free Now)
Platforms that offer shared rides (ride-pooling) with other passengers (e.g., Moia, Via)

Traditional taxi rides booked offline with taxi companies (via street-hailing or by telephone)

The Ride-hailing market in Greece has been experiencing significant growth in recent years.

Customer preferences: Customers in Greece have shown a strong preference for ride-hailing services due to their convenience and affordability. The rise of smartphone usage and the increasing availability of mobile apps have made it easier for customers to book rides with just a few taps on their screens. Additionally, the ability to track the driver's location in real-time and the option to pay electronically have further enhanced the customer experience.

Trends in the market: One of the key trends in the ride-hailing market in Greece is the increasing competition among different service providers. This competition has led to the introduction of new features and services, such as luxury car options, shared rides, and food delivery. These innovations have not only attracted new customers but have also encouraged existing customers to use ride-hailing services more frequently. Another trend in the market is the growing popularity of ride-hailing services among tourists. Greece is a popular tourist destination, and many visitors prefer to use ride-hailing services to explore the country. This trend has been further fueled by the ease of use and the availability of multiple language options in ride-hailing apps.

Local special circumstances: Greece has a well-developed public transportation system, which includes buses, trams, and trains. However, these traditional modes of transportation may not always be convenient or efficient, especially in areas with limited connectivity. Ride-hailing services have filled this gap by providing a flexible and reliable alternative for both locals and tourists. Moreover, Greece has a large population of young people who are more likely to adopt new technologies and embrace the sharing economy. This demographic factor has contributed to the rapid growth of the ride-hailing market in the country.

Underlying macroeconomic factors: The economic crisis that Greece experienced in recent years has had a significant impact on the ride-hailing market. As the country went through a period of austerity measures, many people sought alternative sources of income. Becoming a ride-hailing driver offered a flexible and relatively stable income source for many individuals. This increased the number of drivers in the market, leading to a larger supply of ride-hailing services. Furthermore, the rise of ride-hailing services in Greece can also be attributed to the overall growth of the sharing economy. The sharing economy has gained traction worldwide, and Greece is no exception. The concept of sharing resources, whether it be cars or accommodation, has resonated with consumers who are looking for cost-effective and sustainable solutions. In conclusion, the ride-hailing market in Greece has been driven by customer preferences for convenience and affordability, as well as the increasing competition among service providers. The market has also benefited from local special circumstances, such as the popularity of ride-hailing services among tourists and the presence of a young and tech-savvy population. Additionally, underlying macroeconomic factors, such as the economic crisis and the growth of the sharing economy, have played a role in shaping the market dynamics. Overall, the ride-hailing market in Greece is expected to continue its growth trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

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