Shared Mobility - Greece

Greece

Highlights

According to projections, the Shared Mobility market in Greece is expected to generate a revenue of US$3.30bn in 2024.
It is further anticipated that the revenue will show a Compound Annual Growth Rate (CAGR) of 2.61% from 2024-2029, resulting in a market volume of US$3.75bn in 2029.
The Flights market is projected to be the largest market in Greece with a market volume of US$1.30bn in 2024.
The number of users in the Public Transportation market is expected to reach 7.01m users by 2029.
In the Shared Mobility market, the user penetration rate of 87.3% in 2024 is likely to increase to 93.9% by 2029.
The projected Average Revenue Per User (ARPU) is US$367.10.
It is expected that 58% of the total revenue in the Shared Mobility market will be generated through online sales by 2029.
In comparison to other countries, China is expected to generate the highest revenue (US$365bn in 2024) in the Shared Mobility market.
Despite the challenges posed by Greece's economic situation, the shared mobility market is beginning to gain traction in major cities like Athens and Thessaloniki.

Key regions:

Definition:

The Shared Mobility market encompasses a diverse range of long- and short-distance mobility services. As the world moves towards a more connected and digital era, the Shared Mobility market is central to driving innovation, collaboration, and the development of intelligent transportation systems.

Structure:

The market consists of eleven further markets. These include the following markets:

The Car Rentals market contains vehicle rentals that have been booked in person, by telephone via the internet or an app.
The Car-sharing market includes professionally run car-sharing services that provide on-demand access vehicles, allowing users to rent cars for short periods, e.g., by minute or hour.
The Bike-sharing market contains short-term bike-sharing services. Bicycles can be found in the provider’s business zone where they are either parked at designated stations or freely distributed without fixed docks.
The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online.
The Taxi market covers exclusively traditional taxi services booked offline, typically via street hailing or phone calls.
The Flights market contains air travel bookings regardless of the purchase channel, such as an airline's website or a travel agency.
In the Public Transportation market, revenues generated by ticket sales from public transportation companies are considered.

Additional Information:

The main performance indicators of the Shared Mobility market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Shared Mobility market in Greece has been experiencing significant growth and development in recent years.

Customer preferences: Customers in Greece are increasingly looking for convenient and cost-effective transportation options, leading to a growing demand for shared mobility services. The flexibility and ease of access provided by shared mobility solutions appeal to a wide range of consumers, from young urban professionals to tourists exploring the country.

Trends in the market: One of the key trends shaping the Shared Mobility market in Greece is the rise of electric scooters and bikes as popular modes of transportation in major cities. These eco-friendly options not only cater to the increasing environmental awareness among consumers but also offer a practical solution to traffic congestion and limited parking spaces in urban areas. Additionally, the integration of technology such as mobile apps for booking and payment has made shared mobility services more user-friendly and efficient for customers in Greece.

Local special circumstances: Greece's unique geographical landscape, characterized by a mix of islands, mountains, and urban centers, presents both challenges and opportunities for the Shared Mobility market. In densely populated cities like Athens and Thessaloniki, shared mobility services are thriving due to high population density and traffic congestion. On the other hand, the spread-out nature of the Greek islands creates a demand for shared transportation options to connect remote areas and enhance mobility for residents and visitors.

Underlying macroeconomic factors: The economic situation in Greece, including factors such as disposable income levels, unemployment rates, and government regulations, plays a significant role in shaping the Shared Mobility market. As the country continues to recover from the economic crisis, there is a growing emphasis on sustainable and affordable transportation solutions, driving the adoption of shared mobility services. Government support for initiatives promoting clean energy and efficient urban transportation further accelerates the growth of the shared mobility sector in Greece.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rentals, ride-hailing, taxi, car-sharing, bike-sharing, e-scooter-sharing, moped-sharing, trains, buses, public transportation, and flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.