Key regions: South America, Malaysia, China, Thailand, United States
The Public Transportation market in Greece has been experiencing significant growth in recent years.
Customer preferences: Customers in Greece are increasingly opting for public transportation as their preferred mode of travel. This is due to various factors such as convenience, affordability, and environmental consciousness. Public transportation offers a convenient and reliable way to commute, especially in urban areas with heavy traffic congestion. Additionally, the affordability of public transportation compared to private vehicles makes it an attractive option for many individuals. Moreover, there is a growing awareness of the environmental impact of private vehicles, leading more people to choose public transportation as a greener alternative.
Trends in the market: One of the key trends in the Public Transportation market in Greece is the modernization and expansion of existing infrastructure. This includes the introduction of new buses, trams, and trains that are more energy-efficient and equipped with modern amenities to enhance the passenger experience. The adoption of technology, such as contactless payment systems and real-time tracking, has also improved the efficiency and convenience of public transportation services. Another trend in the market is the integration of different modes of transportation to provide seamless travel experiences. This includes the integration of buses, trams, and trains, as well as the incorporation of shared mobility services such as bike-sharing and car-sharing. The aim is to create a comprehensive and interconnected transportation system that offers a range of options to cater to different customer needs.
Local special circumstances: Greece is known for its rich history and cultural heritage, attracting a large number of tourists each year. This has led to a significant demand for public transportation services, particularly in popular tourist destinations such as Athens and Thessaloniki. The government has recognized the importance of catering to the needs of tourists and has invested in improving public transportation infrastructure in these areas. Furthermore, Greece has a large population of elderly citizens who rely on public transportation for their daily commute. This has prompted the government to introduce measures to make public transportation more accessible and user-friendly for older adults. These measures include the provision of priority seating, ramps, and other facilities to accommodate the needs of elderly passengers.
Underlying macroeconomic factors: The growth of the Public Transportation market in Greece can be attributed to several underlying macroeconomic factors. The country has experienced economic challenges in recent years, leading to a decrease in private vehicle ownership and an increase in the use of public transportation. Additionally, the government has made significant investments in public transportation infrastructure as part of its efforts to stimulate economic growth and improve the quality of life for its citizens. In conclusion, the Public Transportation market in Greece is witnessing growth due to customer preferences for convenience, affordability, and environmental consciousness. The market is characterized by trends such as infrastructure modernization, integration of different modes of transportation, and the catering to the needs of tourists and elderly citizens. These trends are supported by underlying macroeconomic factors such as economic challenges and government investments.
Data coverage:
The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of public transportation.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.
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