Car-sharing - Greece | Statista Market Forecast

In Greece, revenue in the Car-sharing market is projected to reach US$23.38m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.09%, resulting in a projected market volume of US$27.22m by 2029.
In the Car-sharing market in Greece, the number of users is expected to amount to 75.52k users by 2029.
User penetration is projected to be 0.7% in 2024 and 0.7% by 2029.
The average revenue per user (ARPU) in Greece is expected to amount to US$340.50.
In the Car-sharing market in Greece, 100% of total revenue will be generated through online sales by 2029.
In global comparison, most revenue will be generated in the United States (US$3bn in 2024).
Greece's Car-sharing market is rapidly growing, fueled by urbanization, environmental awareness, and a shift towards a sharing economy mindset.

Definition:

The Car-sharing market encompasses car-sharing services. Car-sharing service providers own the vehicles that customers can book independently at any time. Customers need to enter into a contract with the service provider in order to be able to book vehicles via a smartphone app, the website of the service provider, or by telephone. The vehicle is usually opened via smartphone or a chip card. Some service providers, however, provide the car key in a key safe at the car-sharing station. Prices are calculated per minute or hour, with the money being debited from the customer's bank account. Peer-to-peer car-sharing is not included in this market. Car-sharing services are not available in all countries; thus, only a limited number of countries and regions can be selected.

Additional Information:

The main performance indicators of the Car-sharing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Free-floating car sharing bookings
Station-based car sharing bookings
Companies offering a combination of free-floating and station-based car sharing
Services such as Share Now, Sixt Share, or Enterprise CarShare

Peer-to-peer car sharing bookings
Rental car booking
Taxi services
Carpools
Ride hailing services

The Car-sharing market in Greece has been experiencing significant growth in recent years, reflecting changing consumer preferences and local economic conditions.

Customer preferences: Consumers in Greece are increasingly valuing convenience, flexibility, and cost-effectiveness when it comes to transportation options. The rise of urbanization and the need for sustainable mobility solutions have also contributed to the growing popularity of car-sharing services in the country.

Trends in the market: One notable trend in the Greek car-sharing market is the increasing adoption of technology-driven platforms that offer seamless booking, payment, and vehicle access. Additionally, the expansion of car-sharing services beyond major cities to suburban areas is making these services more accessible to a wider range of customers.

Local special circumstances: Greece's unique geographic landscape, characterized by a mix of urban centers and tourist destinations, presents both opportunities and challenges for car-sharing companies. Tourists visiting the country are increasingly looking for alternative transportation options, creating a potential market for car-sharing services in popular tourist areas.

Underlying macroeconomic factors: The economic challenges faced by Greece in recent years, including high unemployment rates and financial instability, have led to a shift in consumer behavior towards more cost-effective transportation solutions. Car-sharing offers an affordable alternative to traditional car ownership, making it an attractive option for budget-conscious consumers in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Mobility market, in a PDF format.