Shared Mobility - Italy

Italy

Highlights

In Italy, the Shared Mobility market is predicted to see a significant rise in revenue over the coming years.
By 2024, revenue in this market is projected to reach US$23.49bn, with an expected annual growth rate (CAGR 2024-2029) of 2.33%.
This growth is anticipated to result in a market volume of US$26.36bn by 2029.
The largest market in this market is Public Transportation, which is projected to have a market volume of US$9.51bn in 2024.
By 2029, the number of users in the Public Transportation market is expected to reach 37.43m users.
The user penetration rate in this market is projected to increase from 75.4% in 2024 to 79.7% by 2029.
The average revenue per user (ARPU) is expected to be US$531.20.
Furthermore, it is anticipated that 59% of the total revenue in the Shared Mobility market will be generated through online sales by 2029.
Finally, in comparison to other countries, China is projected to generate the most revenue in this market, with a projected revenue of US$365bn in 2024.
Shared mobility services such as car-sharing and bike-sharing are becoming increasingly popular in Italy's urban areas as a more sustainable and cost-effective transportation option.

Key regions:

Definition:

The Shared Mobility market encompasses a diverse range of long- and short-distance mobility services. As the world moves towards a more connected and digital era, the Shared Mobility market is central to driving innovation, collaboration, and the development of intelligent transportation systems.

Structure:

The market consists of eleven further markets. These include the following markets:

The Car Rentals market contains vehicle rentals that have been booked in person, by telephone via the internet or an app.
The Car-sharing market includes professionally run car-sharing services that provide on-demand access vehicles, allowing users to rent cars for short periods, e.g., by minute or hour.
The Bike-sharing market contains short-term bike-sharing services. Bicycles can be found in the provider’s business zone where they are either parked at designated stations or freely distributed without fixed docks.
The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online.
The Taxi market covers exclusively traditional taxi services booked offline, typically via street hailing or phone calls.
The Flights market contains air travel bookings regardless of the purchase channel, such as an airline's website or a travel agency.
In the Public Transportation market, revenues generated by ticket sales from public transportation companies are considered.

Additional Information:

The main performance indicators of the Shared Mobility market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Italy is experiencing a significant shift in its Shared Mobility market, with various factors influencing its development.

Customer preferences: Customers in Italy are increasingly seeking convenient and cost-effective transportation options, leading to a growing demand for shared mobility services. With a focus on sustainability and urban mobility solutions, consumers are turning to shared mobility services as a way to reduce their environmental impact while navigating cities efficiently. The flexibility and ease of access offered by shared mobility options appeal to a wide range of customers, from daily commuters to tourists exploring the country.

Trends in the market: One prominent trend in Italy's Shared Mobility market is the rise of electric scooters and bikes as popular modes of transportation in urban areas. These eco-friendly options not only align with Italy's commitment to sustainability but also cater to the growing preference for individualized and efficient travel within cities. Additionally, car-sharing services are gaining traction, especially in major metropolitan areas, as more people opt for on-demand access to vehicles without the burden of ownership.

Local special circumstances: Italy's unique geography and cultural heritage play a significant role in shaping the Shared Mobility market. The country's historic city centers and narrow streets make traditional transportation methods less practical, creating a niche for shared mobility services to fill the gap. Furthermore, Italy's strong sense of community and emphasis on social interactions contribute to the popularity of shared transportation options, as people are open to collaborative and communal ways of getting around.

Underlying macroeconomic factors: The economic landscape in Italy, characterized by urbanization and a focus on sustainability, provides a conducive environment for the growth of shared mobility services. As cities become more congested, the need for efficient and environmentally friendly transportation solutions becomes paramount. Additionally, government initiatives and regulations supporting sustainable mobility practices further drive the expansion of shared mobility services in the country. The combination of evolving customer preferences, market trends, local circumstances, and macroeconomic factors is propelling Italy's Shared Mobility market towards continued growth and innovation.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rentals, ride-hailing, taxi, car-sharing, bike-sharing, e-scooter-sharing, moped-sharing, trains, buses, public transportation, and flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.