Motorcycles - Italy

Italy

Highlights

In 2024, the projected revenue in the Motorcycles market in Italy is expected to reach US$2.84bn.
This is predicted to show an annual growth rate of 1.18% from 2024 to 2029, resulting in a projected market volume of US$3.01bn by 2029.
The largest segment in the market is On-road Motorcycles, which is projected to have a market volume of US$1.75bn in 2024.
By 2029, it is expected that the unit sales of Motorcycles market in Italy will reach 330.00k motorcyles.
The volume weighted average price of Motorcycles market in 2024 is projected to be US$9.18k.
Honda Motorcycles is anticipated to have the highest market share in the selected region in 2024, with a motorcycle unit sales share of 19.7%.
The value market share of Honda Motorcycles in Italy is expected to stand at 23.2% in 2024.
From an international perspective, it is shown that the most revenue in the Motorcycles market will be generated India, reaching US$32.11bn in 2024.
Italy's rich heritage of motorsports and passion for design continues to drive the country's motorcycle market.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Motorcycles market in Italy has been experiencing steady growth in recent years.

Customer preferences: Italian consumers have traditionally shown a strong preference for motorcycles as a mode of transportation. This can be attributed to several factors, including the country's narrow and congested streets, which make motorcycles a more practical choice for daily commuting. Additionally, motorcycles are often seen as a more affordable option compared to cars, especially for younger consumers or those living in urban areas.

Trends in the market: One of the key trends in the Italian motorcycles market is the growing demand for electric motorcycles. As environmental concerns become more prominent, consumers are increasingly looking for eco-friendly alternatives to traditional gasoline-powered vehicles. Electric motorcycles offer a cleaner and more sustainable mode of transportation, and advancements in battery technology have made them more practical and efficient. This trend is likely to continue as the government and manufacturers promote the adoption of electric vehicles. Another trend in the market is the increasing popularity of retro-style motorcycles. Italian consumers have a strong appreciation for design and aesthetics, and retro-style motorcycles have a nostalgic appeal that resonates with many riders. These motorcycles often combine classic styling with modern technology, offering a unique blend of old and new. This trend reflects a desire for individuality and personal expression among consumers.

Local special circumstances: Italy has a rich history and culture of motorcycle manufacturing, with iconic brands such as Ducati, Aprilia, and MV Agusta originating from the country. This heritage has created a strong sense of pride and loyalty among Italian consumers, who often prefer to support domestic brands. This preference for Italian motorcycles contributes to the overall growth of the market.

Underlying macroeconomic factors: The Italian economy has been recovering from a period of stagnation, with improving consumer confidence and disposable incomes. As a result, consumers are more willing to make discretionary purchases, including motorcycles. Additionally, low interest rates and favorable financing options have made motorcycles more affordable and accessible to a wider range of consumers. In conclusion, the Motorcycles market in Italy is experiencing growth due to customer preferences for practical and affordable transportation options, as well as the increasing demand for electric and retro-style motorcycles. The country's rich motorcycle manufacturing heritage and improving macroeconomic conditions also contribute to the market's development.

Data coverage:

Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.

Modeling approach / Market size:

Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.

Additional Notes:

The market is updated once a year.