Ride-hailing - Italy | Statista Market Forecast

Italy is projected to reach a revenue of US$308.20m in the Ride-hailing market by 2024.
It is expected to grow annually at a rate of 3.78% (CAGR 2024-2029), resulting in a projected market volume of US$371.00m by 2029.
The number of users is also expected to increase and reach 6.19m users by 2029, with a projected user penetration of 9.7% in 2024 and 10.7% by 2029.
The average revenue per user (ARPU) is expected to be US$54.13.
The Ride-hailing market is an online-only market.
When compared globally, China is expected to generate the highest revenue of US$60bn in 2024.
In Italy, ride-hailing services face strong competition from traditional taxis, which increasingly offer their services online, too.

Definition:

The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online. It includes Transportation Network Companies (TNCs), such as Uber and Lyft, traditional taxis booked via apps, such as Free Now or Cabify, and ride-pooling services, such as Moia and Via. This market excludes peer-to-peer ride-sharing, focusing on professionally operated transport services booked digitally for efficient and convenient urban mobility. Rides of traditional taxi services hailed on the street or booked via telephone are not included in this market.

Additional Information:

The main performance indicators of the Ride-hailing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

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Platforms that let users book rides offered by drivers using their private vehicles (e.g., Uber)
Taxi companies that offer their services through an app (e.g., Free Now)
Platforms that offer shared rides (ride-pooling) with other passengers (e.g., Moia, Via)

Traditional taxi rides booked offline with taxi companies (via street-hailing or by telephone)

The Ride-hailing market in Italy is experiencing significant growth and development, driven by changing customer preferences and local special circumstances.

Customer preferences: In Italy, customers are increasingly turning to ride-hailing services as a convenient and efficient mode of transportation. The ease of booking a ride through a mobile app and the availability of various vehicle options have made ride-hailing a popular choice among Italians. Furthermore, the ability to track the location of the driver and estimated arrival time provides a sense of security and reliability for customers.

Trends in the market: One of the key trends in the ride-hailing market in Italy is the increasing adoption of electric vehicles. As the country focuses on reducing carbon emissions and promoting sustainability, ride-hailing companies are incorporating electric vehicles into their fleets. This shift towards greener transportation options aligns with the growing environmental consciousness among customers. Another trend in the market is the integration of ride-hailing services with other mobility solutions. Companies are expanding their offerings to include bike-sharing, scooter-sharing, and even public transportation integration. This multimodal approach provides customers with a seamless and interconnected transportation experience, allowing them to choose the most convenient mode of travel for their needs.

Local special circumstances: Italy has a well-established and efficient public transportation system, which includes trains, buses, and trams. However, certain regions and areas may have limited access to public transportation, especially in rural or remote areas. Ride-hailing services fill this gap by providing on-demand transportation options to customers who may not have easy access to public transit. Furthermore, Italy is known for its vibrant tourism industry, attracting millions of visitors each year. Ride-hailing services cater to both domestic and international tourists, offering them a convenient and reliable means of transportation to explore the country's popular tourist destinations.

Underlying macroeconomic factors: The growth of the ride-hailing market in Italy is also influenced by macroeconomic factors. The country's improving economic conditions, including rising disposable incomes and increasing urbanization, have contributed to the demand for ride-hailing services. As people have more disposable income, they are willing to spend on convenient transportation options that save them time and provide a comfortable travel experience. Additionally, the high rate of smartphone penetration in Italy has played a significant role in the growth of the ride-hailing market. The widespread use of smartphones enables customers to easily book rides and track their drivers, making the process seamless and user-friendly. In conclusion, the ride-hailing market in Italy is witnessing growth and development due to changing customer preferences, such as the convenience and reliability offered by these services. The integration of electric vehicles and multimodal transportation solutions further enhances the appeal of ride-hailing services. Local special circumstances, such as limited access to public transportation in certain areas and the thriving tourism industry, also contribute to the market's growth. Finally, underlying macroeconomic factors, including improving economic conditions and high smartphone penetration, support the expansion of the ride-hailing market in Italy.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

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