Car Rentals - Southern Europe

Southern Europe

Highlights

Southern Europe is projected to see its revenue in the Car Rentals market reach US$4.23bn by 2024, with an expected annual growth rate of 4.29% from 2024 to 2029.
This is anticipated to result in a market volume of US$5.22bn by 2029, with the number of users in this market expected to amount to 23.92m users by that year.
The user penetration rate is projected to increase from 8.8% in 2024 to 10.1% by 2029.
The average revenue per user (ARPU) is expected to be US$203.20.
Furthermore, it is anticipated that 61% of the total revenue in the Car Rentals market will be generated through online sales by 2029.
In comparison to other countries, United States is projected to generate the most revenue in this market, with an expected revenue of US$32bn by 2024.
In Southern Europe, car rental companies are increasingly offering electric and hybrid vehicles in response to growing environmental concerns.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Car Rentals market in Southern Europe has been experiencing significant growth in recent years, driven by various factors such as changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in the Car Rentals market in Southern Europe have shifted towards convenience and flexibility. With an increasing number of tourists visiting the region, there is a growing demand for rental cars as a means of transportation. Customers prefer the convenience of renting a car to explore the diverse landscapes and attractions of Southern Europe at their own pace. Additionally, the flexibility of renting a car allows customers to easily travel between different countries within the region, providing them with a seamless travel experience. Trends in the Car Rentals market in Southern Europe reflect the changing preferences of customers. One notable trend is the rise of online booking platforms and mobile applications, which have made it easier for customers to compare prices, check availability, and make reservations. This trend has led to increased competition among car rental companies, forcing them to offer competitive prices and improve their services to attract customers. Another trend is the growing popularity of electric and hybrid rental cars, driven by the increasing awareness of environmental issues and the desire for sustainable travel options. Local special circumstances also play a role in the development of the Car Rentals market in Southern Europe. The region is known for its rich cultural heritage, diverse landscapes, and popular tourist destinations. This attracts a large number of tourists from around the world, creating a steady demand for rental cars. Additionally, Southern Europe has a well-developed transportation infrastructure, including airports, highways, and public transportation networks, which makes it convenient for customers to rent cars and travel within the region. Underlying macroeconomic factors also contribute to the growth of the Car Rentals market in Southern Europe. The region has experienced economic stability and growth in recent years, leading to increased disposable income and higher consumer spending. This has resulted in a greater willingness among customers to spend on travel and car rental services. Furthermore, the region's strong tourism industry, which includes popular destinations such as Italy, Spain, Greece, and Portugal, attracts a large number of international tourists who require car rental services. In conclusion, the Car Rentals market in Southern Europe is developing due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience and flexibility offered by car rentals, along with the rise of online booking platforms and the popularity of electric and hybrid cars, have contributed to the growth of the market. The region's rich cultural heritage, diverse landscapes, and well-developed transportation infrastructure, coupled with economic stability and a strong tourism industry, further support the development of the Car Rentals market in Southern Europe.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rental services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.