Car Rentals - Southern Africa

Southern Africa

Highlights

The Car Rentals market in Southern Africa is expected to witness significant growth in the upcoming years.
It is projected that the revenue in this market will reach US$381.20m by 2024, with an annual growth rate of 4.19% from 2024 to 2029, resulting in a projected market volume of US$467.90m by 2029.
The number of users is expected to increase to 4.47m users by 2029.
The user penetration rate is projected to be 4.9% in 2024 and 6.1% by 2029.
Furthermore, the average revenue per user (ARPU) is expected to be US$111.80.
In the Car Rentals market, online sales are expected to generate 59% of total revenue by 2029.
It is noteworthy to mention that United States is expected to generate the majority of revenue in the Car Rentals market globally, with an estimated revenue of US$32bn in 2024.
Car rental companies in South Africa are increasingly offering eco-friendly options to meet the rising demand for sustainable travel.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Car Rentals market in Southern Africa is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Car Rentals market in Southern Africa have shifted towards more flexible and convenient transportation options. With the rise of urbanization and increasing disposable income, customers are seeking hassle-free and cost-effective ways to travel within and between cities. Car rentals provide the flexibility to explore various destinations at one's own pace, without the need for long-term commitments or the burden of vehicle ownership. Additionally, the convenience of online booking platforms and mobile applications has made it easier for customers to access rental services and compare prices, further driving the demand for car rentals in the region. Trends in the Car Rentals market in Southern Africa are also contributing to its development. One notable trend is the growing popularity of ride-sharing services and peer-to-peer car rentals. These platforms connect car owners with individuals in need of transportation, allowing for a more efficient use of vehicles and reducing the overall cost of renting a car. This trend has gained traction in urban areas where car ownership is less common and individuals prefer shared mobility options. Furthermore, the increasing focus on sustainability and environmental consciousness has led to the emergence of electric car rental services in some parts of Southern Africa, providing customers with eco-friendly transportation alternatives. Local special circumstances in Southern Africa have also played a role in the growth of the Car Rentals market. The region is known for its diverse landscapes and tourist attractions, attracting both domestic and international travelers. Car rentals offer a convenient way for tourists to explore the region, providing them with the freedom to visit multiple destinations and experience the local culture. Additionally, the presence of major airports and the growth of the business travel sector have contributed to the demand for car rentals in Southern Africa. Underlying macroeconomic factors have further fueled the development of the Car Rentals market in Southern Africa. Economic growth, increasing urbanization, and rising disposable income levels have led to a larger middle class population with the means to afford car rentals. Furthermore, improvements in road infrastructure and the expansion of tourism have created opportunities for car rental companies to expand their operations and cater to a growing customer base. In conclusion, the Car Rentals market in Southern Africa is experiencing growth and development driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for flexible and convenient transportation options, the popularity of ride-sharing services, the focus on sustainability, the region's tourist attractions, and economic growth are all contributing to the expansion of the car rental industry in Southern Africa.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rental services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.