SUVs - Southern Europe

  • Southern Europe
  • In 2024, the projected revenue in the SUVs market in Southern Europe is expected to reach US$43,870m.
  • This market segment is anticipated to exhibit an annual growth rate of -0.99% (CAGR 2024-2028), resulting in a projected market volume of US$42,150m by 2028.
  • By 2028, unit sales in the SUVs market in Southern Europe are expected to reach 1,146.0k vehicles.
  • The volume weighted average price of SUVs market in this market segment in 2024 is projected to be US$37k.
  • When considering the international perspective, it is noteworthy that United States is expected to generate the highest revenue in the SUVs market, amounting to US$275bn in 2024.
  • In Southern Europe, Italy's market for SUVs is booming, with a growing demand for luxury models like the Alfa Romeo Stelvio and the Maserati Levante.

Key regions: United States, Germany, United Kingdom, India, China

 
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Analyst Opinion

The SUVs market in Southern Europe has been experiencing significant growth in recent years. Customer preferences for SUVs have been driving this trend, as consumers in the region are increasingly looking for vehicles that offer a combination of style, versatility, and practicality.

Furthermore, local special circumstances and underlying macroeconomic factors have also contributed to the development of the SUVs market in Southern Europe. Customer preferences in Southern Europe have shifted towards SUVs due to their attractive features and capabilities. SUVs offer a higher driving position, which provides better visibility and a sense of safety on the road.

Additionally, SUVs are known for their spacious interiors and ample cargo space, making them suitable for families and individuals with active lifestyles. The versatility of SUVs allows consumers to use them for both daily commuting and outdoor adventures. Furthermore, SUVs are often equipped with advanced technology features and safety systems, which appeal to tech-savvy consumers in the region.

Trends in the SUVs market in Southern Europe reflect the growing demand for these vehicles. Sales of SUVs have been steadily increasing, with a wide range of models available from various automakers. This trend is driven by both domestic and international brands, as they recognize the market potential in Southern Europe.

Automakers are introducing new SUV models with innovative features and design elements to attract customers in the region. Additionally, there is a growing demand for hybrid and electric SUVs, as consumers in Southern Europe are becoming more environmentally conscious. Local special circumstances in Southern Europe have also contributed to the development of the SUVs market.

The region's diverse terrain, including mountainous areas and coastal regions, makes SUVs a practical choice for navigating different road conditions. SUVs offer better traction and stability, which is particularly important in regions with challenging weather conditions. Furthermore, the cultural preference for larger vehicles in Southern Europe has also influenced the popularity of SUVs.

SUVs are often seen as a symbol of status and prestige, appealing to consumers who value luxury and style. Underlying macroeconomic factors have played a role in the growth of the SUVs market in Southern Europe. Economic stability and increasing disposable income levels have allowed consumers to afford higher-priced vehicles, including SUVs.

Low interest rates and favorable financing options have also made SUVs more accessible to a wider range of consumers. Furthermore, government incentives and subsidies for electric and hybrid vehicles have encouraged the adoption of eco-friendly SUVs in the region. In conclusion, the SUVs market in Southern Europe has been developing due to customer preferences for vehicles that offer style, versatility, and practicality.

Trends in the market reflect the growing demand for SUVs, with a wide range of models available from various automakers. Local special circumstances, such as diverse terrain and cultural preferences, have also contributed to the popularity of SUVs in the region. Underlying macroeconomic factors, including economic stability and government incentives, have further supported the growth of the SUVs market in Southern Europe.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of new passenger cars. Data on the specifications of the sold vehicles is based on the base models of the respective makes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use company reports and websites, vehicle registries, car dealers, and environment agencies among other sources. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and car stock per capita. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, we use the ARIMA model for the Passenger Cars market. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

Overview

  • Unit Sales
  • Analyst Opinion
  • Technical Specifications
  • Revenue
  • Price
  • Global Comparison
  • Methodology
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