Small Cars - Southern Europe

Southern Europe

The revenue in the Small Cars market in Southern Europe is projected to reach US$13,210m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2028) of -1.65%, resulting in a projected market volume of US$12,360m by 2028.
The unit sales in the Small Cars market are expected to reach 727.5k vehicles in 2028.
The volume weighted average price of Small Cars market in Southern Europe is expected to amount to US$17k in 2024.
From an international perspective, it is shown that the most revenue will be generated China, with US$13,380m in 2024.
In Southern Europe, the demand for small cars in Italy is driven by the high cost of fuel and the narrow streets in cities like Rome and Florence.

Key regions: Europe, Worldwide, China, United Kingdom, United States

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Analyst Opinion

The Small Cars market in Southern Europe is experiencing significant growth and development.

Customer preferences: Customers in Southern Europe are increasingly opting for small cars due to their affordability, fuel efficiency, and compact size. Small cars are particularly popular among urban dwellers who value easy maneuverability and parking in crowded city streets. Additionally, the rising awareness of environmental issues has led to a growing demand for small cars, as they are generally more eco-friendly compared to larger vehicles.

Trends in the market: One of the key trends in the Small Cars market in Southern Europe is the increasing popularity of electric and hybrid small cars. As governments in the region are implementing stricter emission regulations and offering incentives for eco-friendly vehicles, consumers are showing a strong interest in electric and hybrid options. This trend is expected to continue as technology advances and the charging infrastructure improves. Another trend in the market is the integration of advanced technology and connectivity features in small cars. Southern European consumers are increasingly seeking vehicles that offer seamless integration with their smartphones, as well as features such as touchscreen displays, voice recognition, and advanced safety systems. Automakers are responding to this demand by equipping small cars with these features, making them more appealing to tech-savvy consumers.

Local special circumstances: Southern Europe has a high population density and limited parking spaces in many urban areas. This has contributed to the growing popularity of small cars, as they are easier to park and maneuver in tight spaces. Additionally, the region's narrow and winding roads make small cars a practical choice for navigating through the streets.

Underlying macroeconomic factors: The economic conditions in Southern Europe have also played a role in the development of the Small Cars market. Following the financial crisis, many consumers in the region have become more price-conscious and are looking for affordable options. Small cars, with their lower price tags and lower running costs, are an attractive choice for budget-conscious consumers. Furthermore, the improving economic conditions in Southern Europe have led to an increase in disposable income, allowing more consumers to consider purchasing a car. However, the preference for smaller, more economical vehicles remains strong, as customers prioritize practicality and fuel efficiency. In conclusion, the Small Cars market in Southern Europe is witnessing growth due to customer preferences for affordable, fuel-efficient, and compact vehicles. The increasing popularity of electric and hybrid small cars, as well as the integration of advanced technology and connectivity features, are key trends shaping the market. Local circumstances such as high population density and limited parking spaces, along with improving economic conditions, are further driving the demand for small cars in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of new passenger cars. Data on the specifications of the sold vehicles is based on the base models of the respective makes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use company reports and websites, vehicle registries, car dealers, and environment agencies among other sources. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and car stock per capita. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, we use the ARIMA model for the Passenger Cars market. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).