Key regions: Germany, Italy, United States, Portugal, Spain
The Off-road Motorcycles market in Australia & Oceania has been experiencing significant growth in recent years. Customer preferences in the region have been a major driver of this growth. Off-road motorcycles are popular among outdoor enthusiasts and adrenaline junkies who enjoy exploring rugged terrains and engaging in off-road adventures. The vast and diverse landscapes of Australia & Oceania provide ample opportunities for off-road riding, making it a favored recreational activity for many locals and tourists alike. Additionally, the region is home to several off-road racing events and competitions, further fueling the demand for off-road motorcycles. One of the key trends in the market is the increasing popularity of electric off-road motorcycles. As environmental consciousness grows worldwide, more consumers in Australia & Oceania are opting for electric vehicles, including off-road motorcycles. These bikes offer a quieter and more eco-friendly alternative to traditional gasoline-powered motorcycles, making them appealing to environmentally conscious riders. The advancements in battery technology have also improved the performance and range of electric off-road motorcycles, making them a viable option for off-road enthusiasts. Another trend in the market is the rising demand for off-road motorcycles designed specifically for women. Traditionally, off-road motorcycles have been marketed towards men, but there is a growing recognition of the female off-road riding community. Manufacturers are now developing motorcycles with features and designs that cater to the needs and preferences of female riders. This includes lighter and more maneuverable bikes, as well as improved ergonomics for a better fit. Local special circumstances also play a role in the development of the Off-road Motorcycles market in Australia & Oceania. The region's vast and diverse landscapes, including deserts, mountains, and forests, provide ideal settings for off-road riding. This natural environment, coupled with a culture that values outdoor activities and adventure, creates a strong demand for off-road motorcycles. Additionally, the region's relatively low population density allows for more open spaces and off-road trails, further contributing to the popularity of off-road riding. Underlying macroeconomic factors also contribute to the growth of the Off-road Motorcycles market in Australia & Oceania. The region has experienced steady economic growth in recent years, leading to an increase in disposable income levels. This has allowed more individuals to afford recreational vehicles such as off-road motorcycles. Additionally, the tourism industry in Australia & Oceania attracts a significant number of adventure-seeking tourists who are interested in off-road activities, further driving the demand for off-road motorcycles. In conclusion, the Off-road Motorcycles market in Australia & Oceania is experiencing growth due to customer preferences for off-road adventures, the popularity of electric and female-specific motorcycles, local special circumstances that favor off-road riding, and underlying macroeconomic factors such as economic growth and tourism.
Data coverage:
Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.Modeling approach / Market size:
Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.Additional Notes:
The market is updated once a year.
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