Off-road Motorcycles - United States

United States

Highlights

The Off-road Motorcycles market segment in the United States is projected to achieve a revenue of US$806.60m in 2024.
Furthermore, it is anticipated that the revenue will experience a compound annual growth rate (CAGR 2024-2029) of 2.23%, resulting in a projected market volume of US$900.70m by 2029.
In terms of unit sales, it is expected that the Off-road Motorcycles market segment will reach 135.90k motorcyles units in 2029.
The volume weighted average price of Off-road Motorcycles market in 2024 is projected to be US$6.41k.
Taking an international perspective into account, Brazil is expected to generate the highest revenue in the Off-road Motorcycles market segment, amounting to US$1.36bn in 2024.
The United States has seen a surge in the popularity of electric off-road motorcycles, as consumers seek more environmentally-friendly options.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Off-road Motorcycles market in the United States has been experiencing steady growth in recent years, driven by the preferences of customers and the trends in the market.

Customer preferences: Off-road motorcycles have gained popularity among customers in the United States due to their versatility and ability to handle rough terrains. Customers are increasingly looking for motorcycles that can provide a thrilling off-road experience, allowing them to explore and enjoy outdoor adventures. Additionally, the rising interest in extreme sports and recreational activities has also contributed to the growing demand for off-road motorcycles.

Trends in the market: One of the key trends in the off-road motorcycles market in the United States is the increasing demand for electric off-road motorcycles. With the growing focus on sustainability and environmental consciousness, customers are seeking alternative options to traditional gasoline-powered motorcycles. Electric off-road motorcycles offer a quieter and more eco-friendly riding experience, making them an attractive choice for environmentally conscious consumers. Another trend in the market is the integration of advanced technology in off-road motorcycles. Manufacturers are incorporating features such as advanced suspension systems, traction control, and GPS navigation to enhance the performance and safety of these motorcycles. These technological advancements not only improve the riding experience but also attract tech-savvy consumers who value innovation and convenience.

Local special circumstances: The United States has a vast and diverse landscape, with a wide range of terrains suitable for off-road riding. From mountains to deserts, there are numerous off-road trails and parks across the country, providing ample opportunities for enthusiasts to indulge in their passion for off-road motorcycling. This geographical advantage contributes to the strong demand for off-road motorcycles in the United States.

Underlying macroeconomic factors: The strong performance of the overall economy in the United States has played a significant role in the growth of the off-road motorcycles market. A favorable economic environment, characterized by low unemployment rates, rising disposable incomes, and consumer confidence, has increased the purchasing power of consumers. As a result, more individuals are able to afford off-road motorcycles and are willing to invest in recreational vehicles for their outdoor adventures. Furthermore, the availability of financing options and attractive loan terms has made it easier for customers to purchase off-road motorcycles. Financial institutions and manufacturers often offer competitive interest rates and flexible repayment plans, making these vehicles more accessible to a wider range of consumers. In conclusion, the Off-road Motorcycles market in the United States is developing due to the preferences of customers for versatile and thrilling off-road experiences, as well as the trends in the market such as the demand for electric motorcycles and the integration of advanced technology. The local special circumstances, including the diverse terrain and the availability of off-road trails, contribute to the strong demand for off-road motorcycles. Additionally, the favorable macroeconomic factors, such as a strong economy and easy financing options, further support the growth of the market.

Data coverage:

Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.

Modeling approach / Market size:

Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.

Additional Notes:

The market is updated once a year.