Key regions: Germany, Europe, South Korea, France, China
The Skin Treatment (Pharmacies) market in Eastern Africa has been experiencing significant growth in recent years. Customer preferences in the region have shifted towards a greater focus on skincare and overall wellness. With an increasing awareness of the importance of maintaining healthy skin, consumers are seeking out products that can address their specific skincare concerns. This has led to a rise in demand for skin treatment products in pharmacies across Eastern Africa. One of the key trends in the market is the growing popularity of natural and organic skincare products. Consumers in Eastern Africa are increasingly looking for products that are made from natural ingredients and free from harmful chemicals. This trend is driven by a desire for more sustainable and eco-friendly options, as well as a growing awareness of the potential side effects of certain synthetic ingredients. As a result, pharmacies in the region are expanding their offerings to include a wider range of natural and organic skincare products. Another trend in the market is the increasing demand for anti-aging skincare products. As the population in Eastern Africa continues to age, there is a growing desire to maintain youthful-looking skin. This has led to a surge in demand for anti-aging creams, serums, and treatments. Pharmacies are responding to this trend by stocking a variety of anti-aging skincare products to cater to the needs of their customers. In addition to these trends, there are also some local special circumstances that are influencing the development of the Skin Treatment (Pharmacies) market in Eastern Africa. One such circumstance is the prevalence of certain skin conditions in the region. Eastern Africa has a high incidence of skin conditions such as eczema, acne, and hyperpigmentation. As a result, there is a strong demand for skincare products that can effectively treat these conditions. Pharmacies are therefore focusing on stocking products that specifically target these skin concerns. Underlying macroeconomic factors are also playing a role in the growth of the market. Economic growth in Eastern Africa has led to an increase in disposable income, allowing consumers to spend more on skincare products. Additionally, urbanization and a growing middle class have contributed to the expansion of the market, as more people have access to pharmacies and can afford to purchase skincare products. In conclusion, the Skin Treatment (Pharmacies) market in Eastern Africa is developing in response to changing customer preferences, local special circumstances, and underlying macroeconomic factors. With a greater focus on skincare and wellness, an increasing demand for natural and anti-aging products, and a growing middle class, the market is poised for continued growth in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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