Fresh food and beverage was the product category that European online shoppers bought online the most often, according to a 2023 survey. Up to 26 percent of respondents stated they shopped for fresh food and beverages online at least once a week. Groceries came in second, with 22 percent of respondents citing the same shopping frequency.
Online shopping frequency among digital buyers in Europe in 2023, by type of product
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Online shopping frequency among digital buyers in Europe in 2023, by type of product
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Original question: "How often do you order this type of goods online?"
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Geopost. (May 15, 2024). Online shopping frequency among digital buyers in Europe in 2023, by type of product [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/1193722/online-shopping-frequency-segment-europe/
Geopost. "Online shopping frequency among digital buyers in Europe in 2023, by type of product." Chart. May 15, 2024. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/1193722/online-shopping-frequency-segment-europe/
Geopost. (2024). Online shopping frequency among digital buyers in Europe in 2023, by type of product. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/1193722/online-shopping-frequency-segment-europe/
Geopost. "Online Shopping Frequency among Digital Buyers in Europe in 2023, by Type of Product." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/1193722/online-shopping-frequency-segment-europe/
Geopost, Online shopping frequency among digital buyers in Europe in 2023, by type of product Statista, https://www.statista.com/statistics/1193722/online-shopping-frequency-segment-europe/ (last visited April 25, 2025)
Online shopping frequency among digital buyers in Europe in 2023, by type of product [Graph], Geopost, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/1193722/online-shopping-frequency-segment-europe/
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