Fresh food and beverage was the product category that European online shoppers bought online the most often, according to a 2023 survey. Up to 26 percent of respondents stated they shopped for fresh food and beverages online at least once a week. Groceries came in second, with 22 percent of respondents citing the same shopping frequency.
Online shopping frequency among digital buyers in Europe in 2023, by type of product
Characteristic
At least once a week
2 or 3 times a month
Once a month
Once every 2 or 3 months
At least once or twice a year
Every 2 years or less often
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Original question: "How often do you order this type of goods online?"
The source does not provide details on the methodology used in this edition.
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Geopost. (May 15, 2024). Online shopping frequency among digital buyers in Europe in 2023, by type of product [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1193722/online-shopping-frequency-segment-europe/
Geopost. "Online shopping frequency among digital buyers in Europe in 2023, by type of product." Chart. May 15, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1193722/online-shopping-frequency-segment-europe/
Geopost. (2024). Online shopping frequency among digital buyers in Europe in 2023, by type of product. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1193722/online-shopping-frequency-segment-europe/
Geopost. "Online Shopping Frequency among Digital Buyers in Europe in 2023, by Type of Product." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/1193722/online-shopping-frequency-segment-europe/
Geopost, Online shopping frequency among digital buyers in Europe in 2023, by type of product Statista, https://www.statista.com/statistics/1193722/online-shopping-frequency-segment-europe/ (last visited July 22, 2024)
Online shopping frequency among digital buyers in Europe in 2023, by type of product [Graph], Geopost, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/1193722/online-shopping-frequency-segment-europe/
