European e-shoppers online purchase frequency 2023, by product category

Published by
Koen van Gelder,
May 15, 2024
Fresh food and beverage was the product category that European online shoppers bought online the most often, according to a 2023 survey. Up to 26 percent of respondents stated they shopped for fresh food and beverages online at least once a week. Groceries came in second, with 22 percent of respondents citing the same shopping frequency.

Online shopping frequency among digital buyers in Europe in 2023, by type of product

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Release date

May 2024

Region

Europe

Survey time period

2023

Supplementary notes

Original question: "How often do you order this type of goods online?"
The source does not provide details on the methodology used in this edition.
The release date is that of last access.

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Topics

Digital shopping behavior in EuropeOnline shopping behavior in the United StatesE-commerce returns in EuropeE-commerce in the European UnionOnline grocery shopping behavior
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