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Key regions: United States, China, Germany, Japan, Europe
The demand for pharmaceuticals in Eastern Africa has been on the rise in recent years.
Customer preferences: The majority of customers in Eastern Africa prefer generic drugs due to their affordability. However, there is a growing demand for branded drugs among the middle class who are willing to pay a premium for quality and reliability.
Trends in the market: Kenya is the largest pharmaceutical market in the region, accounting for more than 50% of the total market share. The country is experiencing a surge in demand for over-the-counter drugs, driven by the growing middle class and increasing health awareness. Tanzania and Uganda are also witnessing a steady growth in the pharmaceutical market, with a rise in demand for vaccines and other essential medicines. Ethiopia, on the other hand, has a nascent pharmaceutical industry with a limited number of local manufacturers.
Local special circumstances: The pharmaceutical market in Eastern Africa is highly fragmented, with a large number of small and medium-sized players. The lack of a well-established regulatory framework and inadequate infrastructure are major challenges for the industry. Counterfeit drugs are also a significant problem in the region, which has led to a loss of revenue for legitimate players and posed a threat to public health.
Underlying macroeconomic factors: The rising population and increasing urbanization in Eastern Africa are driving the demand for pharmaceuticals. The region is also witnessing a rise in non-communicable diseases, such as diabetes and cardiovascular diseases, which require long-term treatment and medication. The governments in the region are making efforts to improve healthcare infrastructure and increase access to essential medicines, which is expected to boost the pharmaceutical market further. However, the high cost of research and development, coupled with the lack of a conducive business environment, are challenges for the growth of the pharmaceutical industry in Eastern Africa.
Data coverage:
Data encompasses B2B, B2G, and B2C spend. Figures are based on drug revenues allocated to the country where the money is spent. Monetary values are given at manufacturer price level excluding VAT.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market. As a basis for evaluating markets, we use financial information of the key players by market. Next, we use relevant key market indicators and data from country-specific associations, such as industry associations. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. The main driver is healthcare expenditure. Expiring patents and new drugs in the pipeline are also considered.Additional notes:
Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. This market comprises prescription drugs and all OTC drugs covered in the Statista OTC Pharmaceuticals market. However, in the OTC Pharmaceuticals market, revenues are based on end-consumer prices.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)