Market Insights Health Pharmacies OTC Products

Hand Sanitizer (Pharmacies) - Tunisia

Tunisia

Revenue in the Hand Sanitizer market is projected to reach US$1.56m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.61%, resulting in a market volume of US$1.69m by 2029.
In global comparison, most revenue will be generated in China (US$385.20m in 2024).
In relation to total population figures, per person revenues of US$0.12 are generated in 2024.

Key regions: Japan, United States, Europe, United Kingdom, Canada

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Analyst Opinion

The Hand Sanitizer (Pharmacies) market in Tunisia has seen significant growth in recent years, driven by changing customer preferences and increasing awareness of the importance of hand hygiene. Customer preferences in the Hand Sanitizer (Pharmacies) market have shifted towards products that are effective in killing germs and bacteria, as well as those that are gentle on the skin. Customers are also looking for hand sanitizers that are convenient to use and carry, such as travel-sized bottles or pocket-sized hand sanitizers. Additionally, there is a growing demand for hand sanitizers that are made with natural ingredients and are environmentally friendly. Trends in the Hand Sanitizer (Pharmacies) market in Tunisia include the introduction of new product variants and innovative packaging solutions. Manufacturers are constantly developing new formulations that are more effective in killing germs and bacteria, while also being gentle on the skin. There is also a trend towards using sustainable packaging materials, such as recyclable or biodegradable bottles. In addition, manufacturers are focusing on marketing their products as being safe for use by children and suitable for sensitive skin. Local special circumstances in Tunisia have also contributed to the development of the Hand Sanitizer (Pharmacies) market. The country has a high population density, which increases the risk of the spread of infectious diseases. This has led to a greater emphasis on hand hygiene and the use of hand sanitizers as a preventive measure. Additionally, Tunisia has a strong pharmaceutical industry, which has enabled the local production of hand sanitizers and reduced reliance on imports. Underlying macroeconomic factors, such as population growth and increasing urbanization, have also played a role in the development of the Hand Sanitizer (Pharmacies) market in Tunisia. The country has a young and growing population, which has led to an increase in the demand for personal care products, including hand sanitizers. Urbanization has also led to changes in lifestyle and increased awareness of health and hygiene, further driving the demand for hand sanitizers. Overall, the Hand Sanitizer (Pharmacies) market in Tunisia is experiencing growth due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Manufacturers and retailers in the market should continue to focus on meeting customer preferences and adapting to market trends in order to capitalize on the opportunities in the growing market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.