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Key regions: United States, China, Germany, Japan, Europe
The Pharmaceuticals market in Tunisia has been developing at a steady pace in recent years, with a growing demand for healthcare products and services in the country.
Customer preferences: Customers in Tunisia have been increasingly focused on preventive healthcare measures, leading to a rise in demand for pharmaceutical products such as vitamins and supplements. Additionally, there has been a growing demand for chronic disease treatments, particularly for diabetes and hypertension.
Trends in the market: One of the key trends in the Tunisian pharmaceuticals market has been the increasing adoption of generic drugs, which are more affordable than their branded counterparts. This has been driven by the government's efforts to reduce healthcare costs and increase access to essential medicines. Another trend is the growing investment in research and development by local pharmaceutical companies, which has led to the development of new drugs and therapies for various diseases.
Local special circumstances: Tunisia has a well-established healthcare system, with a mix of public and private healthcare providers. The government has been actively working to improve access to healthcare services, particularly in rural areas. Additionally, the country has a strong pharmaceutical manufacturing industry, which has been supported by government incentives and favorable investment policies.
Underlying macroeconomic factors: Tunisia has been experiencing steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has been a key driver of growth in the pharmaceuticals market, as consumers are able to afford more healthcare products and services. Additionally, the government has been implementing policies to attract foreign investment and promote economic growth, which has led to increased investment in the healthcare sector. Overall, the Tunisian pharmaceuticals market is expected to continue growing in the coming years, driven by factors such as increasing demand for healthcare products and services, government initiatives to improve access to healthcare, and favorable economic conditions.
Data coverage:
Data encompasses B2B, B2G, and B2C spend. Figures are based on drug revenues allocated to the country where the money is spent. Monetary values are given at manufacturer price level excluding VAT.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market. As a basis for evaluating markets, we use financial information of the key players by market. Next, we use relevant key market indicators and data from country-specific associations, such as industry associations. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. The main driver is healthcare expenditure. Expiring patents and new drugs in the pipeline are also considered.Additional notes:
Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. This market comprises prescription drugs and all OTC drugs covered in the Statista OTC Pharmaceuticals market. However, in the OTC Pharmaceuticals market, revenues are based on end-consumer prices.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)