Key regions: Canada, United Kingdom, United States, China, Europe
The Cold & Cough Remedies (Pharmacies) market in Tunisia has been experiencing steady growth in recent years.
Customer preferences: Customers in Tunisia have shown a strong preference for over-the-counter cold and cough remedies, which are readily available in pharmacies across the country. This preference can be attributed to several factors. Firstly, over-the-counter remedies offer convenience, as they can be easily purchased without a prescription. Secondly, customers often prefer to treat their cold and cough symptoms at home, rather than visiting a doctor. This is partly due to the cost savings associated with self-medication, as well as a desire to avoid the inconvenience of scheduling a doctor's appointment. Finally, customers in Tunisia are increasingly health-conscious and proactive about managing their own health, which has contributed to the popularity of over-the-counter remedies.
Trends in the market: One noticeable trend in the Cold & Cough Remedies (Pharmacies) market in Tunisia is the increasing demand for natural and herbal remedies. Customers are becoming more aware of the potential side effects of traditional pharmaceutical products and are seeking alternative options. This trend is in line with the global shift towards natural and holistic approaches to healthcare. As a result, pharmacies in Tunisia are expanding their offerings to include a wider range of natural and herbal remedies for cold and cough symptoms. Another trend in the market is the growing popularity of combination products. Customers are looking for cold and cough remedies that offer multiple benefits, such as relieving congestion, soothing sore throats, and reducing coughing. Pharmacies in Tunisia are responding to this demand by stocking combination products that address multiple symptoms. This trend is driven by the convenience and cost savings associated with purchasing a single product that can provide relief for multiple symptoms.
Local special circumstances: One factor that has contributed to the development of the Cold & Cough Remedies (Pharmacies) market in Tunisia is the country's high prevalence of respiratory illnesses. Tunisia has a relatively high rate of respiratory infections, including the common cold and cough. This has created a significant market for cold and cough remedies, as customers seek relief from their symptoms.
Underlying macroeconomic factors: The growth of the Cold & Cough Remedies (Pharmacies) market in Tunisia can also be attributed to several underlying macroeconomic factors. Firstly, Tunisia has experienced steady economic growth in recent years, which has increased disposable incomes and allowed customers to spend more on healthcare products. Secondly, the country's population is growing, which has led to an increased demand for healthcare services and products. Finally, the government of Tunisia has implemented policies to improve access to healthcare, including the availability of over-the-counter remedies in pharmacies. These factors have created a favorable market environment for the Cold & Cough Remedies (Pharmacies) market in Tunisia.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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