Key regions: Canada, Europe, India, Australia, South Korea
The Eye Care (Pharmacies) market in Tunisia has been experiencing steady growth in recent years.
Customer preferences: Customers in Tunisia have shown a growing interest in eye care products and services. This can be attributed to several factors, including an increased awareness about the importance of eye health and the availability of a wide range of eye care products in pharmacies. Customers are also becoming more conscious about the potential risks associated with eye-related issues, such as digital eye strain and age-related vision problems, leading them to seek out products that can help prevent or alleviate these conditions.
Trends in the market: One of the key trends in the Eye Care (Pharmacies) market in Tunisia is the growing demand for contact lenses. Contact lenses offer convenience and flexibility compared to traditional eyeglasses, and many customers are opting for them as an alternative. Additionally, the market is witnessing a shift towards more specialized eye care products, such as those targeted towards dry eye syndrome or allergies. This trend can be attributed to the increasing prevalence of these conditions and the need for specific solutions. Another trend in the market is the rising popularity of online shopping for eye care products. Customers are increasingly turning to online platforms to purchase their eye care products due to the convenience and competitive pricing offered. This trend has led to the emergence of online pharmacies specializing in eye care products, further expanding the market.
Local special circumstances: Tunisia has a relatively young population, with a significant portion of the population falling within the working-age group. This demographic profile has contributed to the growth of the Eye Care (Pharmacies) market, as individuals in this age group are more likely to be exposed to factors that can affect their eye health, such as prolonged screen time or environmental factors. Additionally, Tunisia has a well-developed healthcare system, with a strong network of pharmacies across the country. This accessibility to eye care products and services has played a crucial role in driving the growth of the market.
Underlying macroeconomic factors: The Eye Care (Pharmacies) market in Tunisia is influenced by various macroeconomic factors. Economic growth and increasing disposable incomes have contributed to the affordability of eye care products for a larger section of the population. This has led to increased spending on eye care products and services. Furthermore, advancements in technology and innovation have resulted in the development of more effective and efficient eye care products. This has not only expanded the range of products available in the market but has also improved the overall quality of eye care. In conclusion, the Eye Care (Pharmacies) market in Tunisia is experiencing growth due to customer preferences for specialized eye care products, the rising popularity of contact lenses, and the convenience of online shopping. The local special circumstances, such as the young population and well-developed healthcare system, further contribute to the market's development. Additionally, underlying macroeconomic factors, such as economic growth and technological advancements, play a significant role in driving the market's growth.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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