Key regions: Japan, United States, Europe, United Kingdom, Canada
The Hand Sanitizer (Pharmacies) market in Africa is witnessing significant growth due to increasing consumer awareness about hygiene and the need for hand sanitization.
Customer preferences: Customers in Africa are increasingly prioritizing personal hygiene and cleanliness, leading to a higher demand for hand sanitizers. The COVID-19 pandemic has further heightened this awareness, with individuals taking extra precautions to protect themselves and prevent the spread of the virus. As a result, hand sanitizers have become an essential product for many African consumers.
Trends in the market: One of the key trends in the Hand Sanitizer (Pharmacies) market in Africa is the rising popularity of alcohol-based hand sanitizers. Alcohol-based sanitizers are known to be more effective in killing germs and bacteria, and consumers are actively seeking these products for their higher efficacy. Additionally, there is a growing preference for sanitizers with moisturizing properties, as frequent use of sanitizers can lead to dryness and skin irritation.
Local special circumstances: Africa is a diverse continent with varying levels of development and healthcare infrastructure across different countries. In some regions, access to clean water and proper sanitation facilities is limited, making hand sanitizers a crucial tool in maintaining hygiene. Furthermore, the prevalence of infectious diseases in certain African countries has also contributed to the increased demand for hand sanitizers.
Underlying macroeconomic factors: The Hand Sanitizer (Pharmacies) market in Africa is also influenced by several macroeconomic factors. The continent has been experiencing rapid urbanization and population growth, leading to increased demand for personal care products. Additionally, the rising middle class in many African countries has resulted in higher disposable incomes, enabling consumers to afford hand sanitizers. Furthermore, the expansion of organized retail and the growing number of pharmacies in Africa have made hand sanitizers more accessible to consumers. In conclusion, the Hand Sanitizer (Pharmacies) market in Africa is witnessing significant growth due to increasing consumer awareness about hygiene and the need for hand sanitization. The rising popularity of alcohol-based sanitizers, the preference for moisturizing properties, and the diverse healthcare infrastructure across the continent are key trends shaping the market. Additionally, underlying macroeconomic factors such as rapid urbanization, population growth, and the expansion of organized retail are driving the demand for hand sanitizers in Africa.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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