OTC Pharmaceuticals - Africa | Statista Market Forecast

In 2024, the revenue generated in the OTC Pharmaceuticals market in Africa amounts to US$8.16bn.
It is projected to experience an annual growth rate of 7.56% (CAGR 2024-2029).
Among the various markets, the Vitamins & Minerals market holds the largest market share with a volume of US$2.33bn.
In terms of global comparison, the United States generates the highest revenue, reaching US$41.24bn in 2024.
When considering the total population, the per capita revenue is estimated to be US$6.28 in 2024.
Furthermore, online sales in the OTC Pharmaceuticals market are predicted to contribute 6.36% of the total revenue by 2024.
The OTC Pharmaceuticals market in Africa is experiencing a surge in demand for traditional herbal remedies.

Definition:
The Over-the-Counter Pharmaceuticals market includes non-prescription medications, treatments, and healthcare products that are available directly to consumers without a prescription from a licensed healthcare professional. It includes both products which are exclusively sold in pharmacies and products which can be purchased elsewhere such as supermarkets, and online retailers. Sales by hospitals are not included.

Structure:
The market is subdivided into Analgesics, Cold and Cough Remedies, Digestives and Intestinal Remedies, Skin Treatment, Vitamins and Minerals, Hand Sanitizer, Eye care, Sleep aids, Wound care, and Other OTC Pharmaceuticals. The Analgesics market covers non-prescription pain-relief medications which help to relief aches, pains and fevers. Cold & Cough market covers non-prescription remedies aimed at relieving nasal congestion, coughing, sore throat, and related cold discomforts. The Digestives and Intestinal Remedies market encompasses non-prescription products designed to alleviate symptoms related to digestive discomfort and intestinal issues. The Skin Treatment market includes non-prescription medications formulated to address various dermatological concerns such as acne, eczema and dryness. The Vitamins and Minerals market comprises non-prescription dietary supplements containing essential nutrients such as vitamins and minerals. The Hand sanitizer market covers sanitizing products which are applied on hands to effectively reduce the presence of bacteria and viruses. The Eye Care market covers non-prescription products to address common eye-related discomforts such as dryness, irritation or redness. The Sleep Aids market covers non-prescription products designed to promote relaxation, alleviate insomnia, and improve sleep quality. The Wound Care market includes non-prescription products designed to facilitate wound healing and prevent infection.

Additional information:
OTC Pharmaceuticals comprises revenues, average revenue per capita. Sales channels show online and offline revenue. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
For more information on the data displayed, use the info button next to the boxes.

Natural and synthetic agents
Analgesics (e.g. Asprin, Paracetamol)
Cough & Cold remedies (e.g. Vicks VapoRub)
Vitamins and Minerals
Skin treatment products

Prescription medicines
Homeopathic remedies

The OTC Pharmaceuticals market in Africa is experiencing significant growth and development, driven by various factors such as changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.Customer preferences in the OTC Pharmaceuticals market in Africa are shifting towards self-medication and convenience. Consumers are increasingly seeking over-the-counter medications for common ailments and minor health issues, as they offer a cost-effective and easily accessible solution. With the rising awareness of health and wellness, consumers are also showing a growing preference for natural and herbal remedies, leading to an increase in the demand for herbal and alternative OTC products.Trends in the market are also shaping the development of the OTC Pharmaceuticals industry in Africa. One significant trend is the increasing adoption of e-commerce and online platforms for purchasing OTC medications. Online pharmacies and mobile health applications are gaining popularity, providing consumers with a convenient and hassle-free way to access a wide range of OTC products. This trend is particularly prevalent in urban areas, where internet penetration is higher.Local special circumstances play a crucial role in the development of the OTC Pharmaceuticals market in Africa. The lack of access to healthcare facilities and healthcare professionals in many remote and rural areas has led to a greater reliance on OTC medications. In these regions, OTC products are often the only available option for self-medication. Additionally, the prevalence of counterfeit and substandard OTC medications in some African countries has created a demand for trusted and reliable OTC brands.Underlying macroeconomic factors are also contributing to the growth of the OTC Pharmaceuticals market in Africa. Economic growth, increasing disposable incomes, and a growing middle class are driving the demand for OTC products. As more Africans enter the middle class, they are able to afford OTC medications and are willing to spend on healthcare and wellness products. Moreover, the expansion of healthcare infrastructure and the improvement of regulatory frameworks in some African countries are creating a favorable environment for the OTC Pharmaceuticals market.In conclusion, the OTC Pharmaceuticals market in Africa is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards self-medication, the adoption of e-commerce platforms, the lack of access to healthcare facilities in remote areas, and the improvement of healthcare infrastructure are all contributing to the expansion of the OTC Pharmaceuticals market in Africa.

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

The global pharmaceutical industry has experienced significant growth during the past two decades, with revenues totaling around 1.6 trillion U.S. dollars in 2023. With growth like that, the industry's size is now comparable to the gross domestic products (GDPs) of countries like Spain, Mexico, or Australia.