Vitamins & Minerals (Pharmacies) - Africa

Revenue in the Vitamins & Minerals market is projected to reach US$1.74bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.67%, resulting in a market volume of US$2.51bn by 2029.
In global comparison, most revenue will be generated China (US$4.41bn in 2024).
In relation to total population figures, per person revenues of US$1.33 are generated in 2024.

Definition:
The Vitamins and Minerals market encompasses a range of over-the-counter (OTC) natural and synthetic food supplements available through pharmacies. This includes products like multivitamin preparations, minerals, vitamins, tonics, and cod liver oil, presented in various forms such as capsules, dragees, pills, granulate, ampoules, solutions, powders, and syrups for oral consumption. Excluded from this market are prescription medications, items not explicitly categorized as food supplement drugs (e.g., muscle-building preparations), or those primarily intended for cosmetic use. Prominent examples of top-selling vitamin and mineral products include Vitasprint, Orthomol, magnesium granulate, Curazink, and Centrum. This market exclusively covers product sales through pharmacies.

Additional information:
The Vitamins and Minerals market comprises revenues, average revenue per capita and average revenue per pharmacy. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
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Vitamin preparations
Mineral preparations (zinc, calcium, magnesium)
Cod liver oil

Prescription medicines
Homeopathic remedies
Probiotics and food products

The Vitamins & Minerals (Pharmacies) market in Africa is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Vitamins & Minerals (Pharmacies) market in Africa have shifted towards a greater focus on health and wellness. As people become more conscious of the importance of maintaining a healthy lifestyle, the demand for vitamins and minerals has increased. Customers are looking for products that can support their immune system, boost their energy levels, and improve their overall well-being. This shift in preferences has led to a surge in sales of vitamins and minerals in pharmacies across Africa. Trends in the market indicate a growing interest in natural and organic products. Consumers are seeking out vitamins and minerals that are derived from natural sources, free from artificial additives and preservatives. This trend is driven by a desire for cleaner and more sustainable products, as well as a growing awareness of the potential health benefits of natural ingredients. Pharmacies are responding to this trend by expanding their range of natural and organic vitamins and minerals, catering to the increasing demand from customers. Local special circumstances also play a role in the development of the Vitamins & Minerals (Pharmacies) market in Africa. Many African countries have a high prevalence of vitamin and mineral deficiencies, particularly among vulnerable populations such as children and pregnant women. This has created a need for accessible and affordable sources of vitamins and minerals. Pharmacies are well-positioned to meet this demand, as they are widely distributed across Africa and offer a convenient and trusted source for these essential nutrients. Underlying macroeconomic factors further contribute to the growth of the Vitamins & Minerals (Pharmacies) market in Africa. Economic development and increasing disposable incomes have led to a rise in healthcare spending, including expenditures on vitamins and minerals. As more people in Africa have the means to prioritize their health and well-being, the demand for these products continues to grow. Additionally, the expansion of the middle class in many African countries has created a larger consumer base for pharmacies, driving sales of vitamins and minerals. In conclusion, the Vitamins & Minerals (Pharmacies) market in Africa is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As people become more health-conscious and seek out natural and organic products, pharmacies are expanding their offerings to meet the demand. The high prevalence of vitamin and mineral deficiencies in Africa, coupled with increasing disposable incomes and healthcare spending, further contribute to the growth of this market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

The global online pharmacy sector was estimated at 32 billion U.S. dollars by the end of 2023. In the United States, forecasts indicate that this figure would reach approximately 5.7 billion, solidifying its position as one of the largest online pharmacy markets. However, China dominates the pharma e-commerce industry worldwide, generating nearly 8.5 billion dollars in revenue. With China at the forefront, it is no wonder digital pharmacies make up the fastest-growing segment in the Asian digital health market.