Market Insights Health OTC Pharmaceuticals

Eye Care - D-A-CH

D-A-CH

In the Eye Care market market, the revenue for the D-A-CH region in 2024 is estimated to be US$296.20m.
It is projected that this market will experience an annual growth rate of 2.12% (CAGR 2024-2029).
When compared globally, the in the United States generates the highest revenue in the Eye Care market market, with an estimated revenue of US$1,256.00m in 2024.
In terms of per capita revenue, the D-A-CH region generates US$2.93 in 2024.
This figure represents the revenue generated per person in relation to the total population of the D-A-CH region.
In Germany, the trend in the Eye Care OTC Pharmaceuticals market is an increasing demand for natural and organic products.

Key regions: Europe, Australia, Brazil, China, United States

Market

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Currency

Analyst Opinion

The Eye Care market in D-A-CH has been experiencing significant growth in recent years, driven by several factors such as changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Customers in the D-A-CH region have become increasingly aware of the importance of eye health and are actively seeking products and services to maintain good vision. This has led to a growing demand for eye care products, including contact lenses, eyeglasses, and eye drops. Additionally, there is a rising interest in preventive eye care, with customers seeking regular eye examinations and adopting healthier lifestyle habits to protect their vision.

Trends in the market: One of the key trends in the Eye Care market in D-A-CH is the growing popularity of online retail channels. Customers are increasingly turning to online platforms to purchase eye care products, as it offers convenience, a wide range of options, and competitive pricing. This trend has been further accelerated by the COVID-19 pandemic, which has led to an increase in online shopping across various industries.Another trend in the market is the demand for innovative and technologically advanced eye care products. Customers are looking for products that offer enhanced comfort, improved vision correction, and additional features such as blue light protection. This has led to the development of new products, such as smart contact lenses and eyeglasses with built-in filters.

Local special circumstances: The D-A-CH region, consisting of Germany, Austria, and Switzerland, has a high standard of living and a well-developed healthcare system. This has contributed to a higher disposable income among customers, enabling them to afford premium eye care products and services. Additionally, the region has a large aging population, which has resulted in a higher demand for vision correction solutions and age-related eye care products.

Underlying macroeconomic factors: The strong economy in the D-A-CH region has played a significant role in the growth of the Eye Care market. With a stable job market and high consumer confidence, customers are more willing to spend on eye care products and services. Furthermore, the region has a strong focus on research and development, leading to continuous innovation in the eye care industry.In conclusion, the Eye Care market in D-A-CH is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. With a focus on preventive eye care, increasing online retail channels, and demand for innovative products, the market is expected to continue its upward trajectory in the coming years.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.