Key regions: Europe, Australia, Brazil, China, United States
The Eye Care market in China has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in the Eye Care market in China have shifted towards a greater emphasis on preventive care and overall eye health. Consumers are becoming more aware of the importance of regular eye examinations and are willing to invest in products that promote eye health. This trend is driven by a combination of factors, including increasing awareness of the harmful effects of digital screens on eye health, a growing aging population, and a rising middle class with higher disposable incomes. As a result, there is a growing demand for products such as contact lenses, eye drops, and vitamins specifically formulated for eye health. In addition to changing customer preferences, the Eye Care market in China is also influenced by local special circumstances. China has the largest population in the world, and with a significant portion of the population suffering from vision problems, there is a huge potential market for eye care products. Furthermore, the Chinese government has been actively promoting eye health through various initiatives, such as the National Eye Health Program, which aims to provide free eye examinations for children and the elderly. These initiatives have helped to raise awareness of eye health and drive demand for eye care products in the country. The Eye Care market in China is also influenced by underlying macroeconomic factors. China's economy has been growing rapidly in recent years, leading to an increase in disposable incomes and consumer spending. As a result, consumers are more willing to spend on products that promote their overall well-being, including eye care products. Furthermore, the rapid urbanization and industrialization in China have led to an increase in the number of people working in jobs that require long hours in front of screens, such as computers and smartphones. This has contributed to the growing demand for eye care products to alleviate eye strain and prevent vision problems. In conclusion, the Eye Care market in China is experiencing growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards preventive care and the increasing awareness of eye health among consumers, coupled with the large population and government initiatives promoting eye health, have created a favorable market environment for eye care products in China. Additionally, the country's rapid economic growth and the rise of screen-dependent jobs have further fueled the demand for eye care products.
Data coverage:
Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.Additional notes:
Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.
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