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The Insurances market in Africa is experiencing significant growth and development in recent years.
Customer preferences: Customers in Africa are increasingly recognizing the importance of insurance coverage to protect their assets and mitigate risks. The rising middle class and urbanization have led to a growing awareness of the need for insurance products such as health, life, and property insurance.
Trends in the market: In Nigeria, the largest insurance market in Africa, there is a surge in demand for microinsurance products tailored to low-income individuals. This trend is driven by the government's efforts to increase financial inclusion and regulatory reforms aimed at expanding insurance penetration in the country.
Local special circumstances: South Africa stands out in the African insurance market with its well-established regulatory framework and diverse range of insurance products. The country's insurance sector is characterized by a high level of sophistication and innovation, attracting both local and international insurers to operate in the market.
Underlying macroeconomic factors: The economic growth and stability in countries like Kenya and Ghana are contributing to the expansion of their insurance markets. As disposable incomes rise and consumer spending increases, there is a growing demand for insurance products to safeguard against unforeseen events and secure financial well-being. Additionally, regulatory reforms and initiatives to promote insurance penetration are further driving the growth of the insurance market in these countries.
Data coverage:
Data encompasses B2B and B2C enterprises. Figures are based on gross written premium, gross written premium per capita, gross claim payments, loss ratio, and distribution channels.Modeling approach / Market size:
Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market layer. As a basis for evaluating markets, we use industry associations, national statistic offices, and international organizations, such as OECD. Next we use relevant key market indicators and data from country-specific associations such as insurance consumer spending, gross domestic product, insurance - consumer price index (CPI), population growth. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing and HOLT-linear. The main drivers are insurance consumer spending and insurance - consumer price index (CPI).Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)