Crowdinvesting - Austria

Austria

Highlights

The total transaction value in the Crowdinvesting market in Austria is projected to reach US$3.60m in 2024.
When comparing globally, it is evident that the highest transaction value is attained the United Kingdom (US$608m in 2024).
Austria's crowdinvesting market showcases a growing interest in innovative startups, attracting investors seeking diverse investment opportunities in the capital raising sector.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Crowdinvesting market in Austria is experiencing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Austrian investors are increasingly turning to Crowdinvesting as an alternative investment option. They are attracted to the potential for high returns and the opportunity to support innovative local businesses. Crowdinvesting platforms provide a convenient and accessible way for individuals to invest in a diverse range of projects, from startups to real estate developments. The transparency and control offered by these platforms also appeal to Austrian investors, who value being able to directly participate in the decision-making process.

Trends in the market: One major trend in the Austrian Crowdinvesting market is the focus on sustainability and social impact. Investors are increasingly seeking out projects that align with their values and contribute to a more sustainable future. This trend is reflected in the types of projects being funded, with a growing number of environmentally friendly initiatives and social enterprises attracting investment. Additionally, there is a trend towards larger investment rounds, as more established businesses turn to Crowdinvesting as a source of funding.

Local special circumstances: Austria's strong startup ecosystem and supportive regulatory environment have contributed to the growth of the Crowdinvesting market. The country has a rich tradition of entrepreneurship and innovation, with a number of successful startups emerging in recent years. The Austrian government has also implemented measures to encourage investment in startups, including tax incentives for investors and simplified regulatory processes. These factors have created a favorable environment for Crowdinvesting platforms to thrive and attract both investors and entrepreneurs.

Underlying macroeconomic factors: The overall economic stability and prosperity of Austria have played a significant role in the development of the Crowdinvesting market. The country has a high GDP per capita and a strong financial sector, which provides a solid foundation for investment activities. Additionally, low interest rates and a favorable business climate have encouraged individuals to seek out alternative investment opportunities with potentially higher returns. The growing interest in Crowdinvesting can also be seen as a response to the low interest rate environment, as investors look for ways to generate greater yields on their capital. In conclusion, the Crowdinvesting market in Austria is experiencing growth and development due to customer preferences for alternative investments, market trends towards sustainability and larger investment rounds, local special circumstances such as a supportive regulatory environment and a strong startup ecosystem, and underlying macroeconomic factors including economic stability and low interest rates. These factors are likely to continue driving the growth of the Crowdinvesting market in Austria in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.