Reward-Based Crowdfunding - Austria

The Reward-Based Crowdfunding market in Austria is projected to reach a total transaction value of US$3.41m in 2024.
When compared globally, the United States leads with a transaction value of US$465m in 2024.
Austria's Crowdfunding market shows a rising preference for equity-based campaigns, reflecting a growing interest in long-term investment opportunities among local investors.

Definition:

Reward-Based Crowdfunding is a financing form independent from financial institutions, location of the campaign creator or investor. Reward-Based Crowdfunding campaigns can be initiated for a wide range of different purposes such as product launches, art-, music- and film-financing, software development, scientifc research etc. Usually there is a financing goal defined by funding volume and time to reach this goal for every campaign. The campaign creator publishes engaging content (e.g. photos, videos, text) that explain the goal and motivation of the fundraising. Almost everyone can participate in reward-based crowdfunding campaigns as an investor. The only prerequisite is a valid payment account.

Additional Information:

Key players in the reward-based crowdfunding campaigns are Kickstarter and Indiegogo.

Reward-based Crowdfunding
Pre-financing of products, art, music and films, software or scientific research
e.g. Kickstarter, Indiegogo

Traditional venture capital investments
Equity-based Crowdfunding (see Crowdinvesting)
Lending-based Crowdfunding (see Crowdlending)

The Crowdfunding market in Austria has been experiencing significant growth in recent years, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Austrian consumers have shown a growing interest in Crowdfunding as a means of supporting innovative projects and startups. They appreciate the ability to directly contribute to the success of a project or business and feel a sense of ownership and pride in being part of its development. Additionally, Crowdfunding provides an opportunity for individuals to invest in projects that align with their personal values and interests, allowing them to have a positive impact on society or the environment.

Trends in the market: One of the key trends in the Crowdfunding market in Austria is the rise of reward-based Crowdfunding. This type of Crowdfunding allows individuals to contribute to a project in exchange for a non-financial reward, such as a product or service. This trend is driven by the desire of consumers to be actively involved in the development of a project and to receive tangible benefits in return for their contribution. Another trend is the increasing popularity of equity-based Crowdfunding. This type of Crowdfunding allows individuals to invest in a project or business in exchange for shares or equity. This trend is driven by the potential for financial returns and the opportunity to support promising startups or innovative ideas.

Local special circumstances: Austria has a strong entrepreneurial culture and a supportive ecosystem for startups and small businesses. This creates a favorable environment for Crowdfunding, as entrepreneurs and project creators can tap into a network of potential backers and supporters. Additionally, Austria has a high level of internet penetration and a tech-savvy population, which facilitates online Crowdfunding platforms and campaigns.

Underlying macroeconomic factors: The growth of the Crowdfunding market in Austria is also influenced by underlying macroeconomic factors. The country has a stable and prosperous economy, which provides individuals with disposable income to invest in projects and businesses. Furthermore, low interest rates and a lack of attractive investment opportunities in traditional financial markets have led individuals to seek alternative investment options, such as Crowdfunding. In conclusion, the Crowdfunding market in Austria is experiencing growth due to customer preferences for direct involvement and impact, the trends of reward-based and equity-based Crowdfunding, the supportive local ecosystem for startups, and the underlying macroeconomic factors of a stable economy and low interest rates. This combination of factors has created a fertile ground for the development of the Crowdfunding market in Austria.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Financial market, in a PDF format.

Crowdfunding is the collective effort of a large number of individuals who network and pool small amounts of capital to finance a new or existing business venture. Each campaign is set for a goal amount of money and a fixed timeframe, each day is counted down and the money raised will be tallied up for visitors to follow its success. The size of the global crowdfunding market is growing and the largest markets are North America and Asia.