Capital Raising - Austria

Austria

The country in Austria is expected to see the Total Capital Raised in the Capital Raising market market reach US$260.80m by 2024.
Traditional Capital Raising is set to lead the market with a projected market volume of US$174.30m in 2024.
When compared globally, the United States will generate the most Capital Raised, with US$195,400.0m in 2024.
Austria's Capital Raising market is seeing a rise in demand for sustainable investment opportunities, aligning with the country's environmentally conscious initiatives.

Key regions: United States, China, India, Israel, Europe

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Analyst Opinion

The Capital Raising market in Austria has been experiencing steady growth in recent years.

Customer preferences: Austrian investors have shown a strong preference for investing in local businesses and projects. They value stability and long-term growth potential, and are more inclined to invest in established companies rather than start-ups. This preference is driven by a desire to support the local economy and a belief in the reliability of Austrian businesses. Additionally, Austrian investors tend to have a conservative approach to risk, preferring low-risk investments with predictable returns.

Trends in the market: One of the key trends in the Capital Raising market in Austria is the increasing popularity of crowdfunding as a means of raising capital. Crowdfunding platforms have gained traction in recent years, providing a new avenue for businesses and entrepreneurs to access funding. This trend is driven by several factors, including the desire for greater transparency and direct engagement with investors, as well as the potential for a wider investor base. Crowdfunding also allows businesses to test the market demand for their products or services before fully launching, reducing the risk for both investors and entrepreneurs. Another trend in the market is the growing interest in sustainable and socially responsible investments. Austrian investors are increasingly conscious of the environmental and social impacts of their investments, and are seeking opportunities that align with their values. This trend is reflected in the increasing number of green bonds and impact investment funds being offered in the market.

Local special circumstances: Austria's strong economy and stable political environment have contributed to the growth of the Capital Raising market. The country has a well-developed financial sector and a strong legal framework that supports investment activities. Additionally, Austria's geographic location at the heart of Europe makes it an attractive destination for foreign investors looking to access the European market.

Underlying macroeconomic factors: The growth of the Capital Raising market in Austria is also influenced by several macroeconomic factors. The low interest rate environment in Europe has made traditional savings and investment options less attractive, leading investors to seek higher returns in alternative investments. Additionally, the increasing globalization of the financial markets has made it easier for Austrian businesses to access international capital, fueling the growth of the market. In conclusion, the Capital Raising market in Austria is experiencing growth due to the preferences of local investors, the emergence of new trends such as crowdfunding and sustainable investing, as well as the country's strong economy and favorable macroeconomic conditions.

Methodology

Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on the amount of capital raised, the average of deal size and the number of deals.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use data from OECD, annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, CPI, number of small and medium-sized enterprises (SME), new businesses registered (number) . This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.