Digital Capital Raising - Austria

The country in Austria is projected to reach a total transaction value of US$86.49m in the Digital Capital Raising market market by 2024.
In the same year, MarketMarketplace Lending (Consumer) is expected to dominate the market in Austria with a projected total transaction value of US$59.41m.
When comparing in Austria to global figures, it is noteworthy that the United States leads with a cumulated transaction value of US$36bn in 2024.
Austria's increasing interest in blockchain technology is driving a surge in digital capital raising initiatives within the country's capital raising market.

Definition:

The Digital Caiptal Raising segment relates to digital financial services for business customers, and private borrowers. Included are Crowdinvesting models, which focus particularly on start-ups exchanging investment for company shares (equity-based), and Crowdfunding solutions, which are used for non-monetary compensation, for example product launches, music, art & film financing (reward-based). The market also includes bank-independent loan allocation for SMEs (Crowdlending) and for personal loans (Marketplace Lending or so-called Peer-to-Peer lending) through private or institutional investors via online platforms. In view of processing complexity, this market is focused on small and medium-sized enterprises (SMEs), freelancers and private persons. Bank financing is not considered, neither are any financial aspects that reach beyond the scope of small and medium-sized enterprises or donation-based Crowdfunding models.

Structure:

Digital Capital Raising consists of Reward-Based Crowdfunding, Crowdinvesting, Crowdlending and Marketplace Lending.

Additional Information:

The market comprises of transaction values, campaigns, average funding per campaign.

Alternative financing for SMEs and freelancers
Equity-based Crowdfunding (or Crowdinvesting)
Reward-based Crowdfunding (or Crowdfunding)
Alternative lending for SMEs and freelancers (bank-independent loans)
Online marketplaces for personal loan applications and private investors
Peer-to-Peer loans with interest rates depending on internal credit scoring of the platform provider

Traditional bank loans
Traditional venture capital investments by institutional or private investors

The Digital Capital Raising market in Austria is experiencing steady growth due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Austria are driving the development of the Digital Capital Raising market.

Investors are increasingly looking for alternative investment opportunities that offer higher returns and greater flexibility. Digital capital raising platforms provide a convenient and efficient way for investors to access a wide range of investment opportunities, including crowdfunding and peer-to-peer lending. These platforms also offer transparency and security measures that appeal to cautious investors.

Trends in the market are also contributing to the growth of the Digital Capital Raising market in Austria. The rise of digital technology has made it easier for companies to raise capital online, bypassing traditional financial intermediaries. This has led to an increase in the number of digital capital raising platforms in the market, offering a variety of investment options to both individual and institutional investors.

Additionally, the COVID-19 pandemic has accelerated the adoption of digital capital raising platforms as in-person fundraising events and meetings have become more challenging. Local special circumstances in Austria are also playing a role in the development of the Digital Capital Raising market. The country has a strong entrepreneurial culture and a supportive ecosystem for startups and small businesses.

This has created a demand for alternative funding sources, such as digital capital raising platforms, to fuel innovation and growth. Furthermore, Austria has a well-developed regulatory framework for crowdfunding and other forms of digital capital raising, providing investors with confidence and protection. Underlying macroeconomic factors are also contributing to the growth of the Digital Capital Raising market in Austria.

The country has a stable and prosperous economy, with a high level of disposable income and a low unemployment rate. This creates a favorable environment for investment and encourages individuals and institutions to seek out new opportunities to grow their wealth. Additionally, low interest rates and a lack of attractive traditional investment options have led investors to explore alternative investment avenues, such as digital capital raising platforms.

In conclusion, the Digital Capital Raising market in Austria is experiencing growth due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Investors are increasingly turning to digital capital raising platforms to access a wide range of investment opportunities, while entrepreneurs and small businesses are seeking alternative funding sources to fuel innovation and growth. The supportive regulatory framework and stable economy in Austria further contribute to the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Financial market, in a PDF format.

Crowdfunding is the collective effort of a large number of individuals who network and pool small amounts of capital to finance a new or existing business venture. Each campaign is set for a goal amount of money and a fixed timeframe, each day is counted down and the money raised will be tallied up for visitors to follow its success. The size of the global crowdfunding market is growing and the largest markets are North America and Asia.