Online Food Delivery

The Online Food Delivery market in Uruguay is projected to reach a revenue of US$97.29m in 2024.
This is expected to show an annual growth rate of 6.98% (CAGR 2024-2029), resulting in a projected market volume of US$136.40m by 2029.
In the Grocery Delivery market, a revenue growth of 10.3% is expected in 2025.0.
The projected market volume for this market in Uruguay is US$85.81m in 2024.
When compared globally, China is anticipated to generate the highest revenue of US$450.50bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market in Uruguay is projected to amount to US$115.00 in 2024.
In the Grocery Delivery market, the number of users is expected to reach 1.0m users by 2029.
The user penetration rate in this market will be at 21.8% in 2024.
Uruguay's online food delivery market is flourishing, with a surge in demand for traditional dishes like asado and chivito.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

Uruguay, a small country in South America, has a growing Online Food Delivery market that is changing the way people order food.

Customer preferences: Uruguayans are increasingly turning to online food delivery services due to their convenience and ease of use. With busy work schedules and long commutes, many people find it difficult to cook at home or go out to eat. Online food delivery services offer a quick and easy solution, allowing customers to order food from their favorite restaurants with just a few clicks on their phone or computer. Additionally, many online food delivery platforms offer a wide variety of cuisines and dishes that may not be available in traditional restaurants.

Trends in the market: One of the main trends in the Online Food Delivery market in Uruguay is the increasing number of players in the market. As the demand for online food delivery services grows, more companies are entering the market to meet the needs of consumers. This competition is driving innovation and improving the quality of service and food options available to customers. Another trend is the increasing use of mobile apps for ordering food. Many online food delivery platforms have developed mobile apps that make it even easier for customers to order food on the go.

Local special circumstances: Uruguay has a unique food culture, with a strong emphasis on meat and barbecues. As such, many online food delivery platforms in Uruguay offer a wide variety of meat dishes, including the famous Uruguayan asado. Additionally, many platforms offer traditional Uruguayan dishes such as chivito, a popular sandwich made with beef, ham, cheese, and other toppings.

Underlying macroeconomic factors: Uruguay has a stable economy with a growing middle class, which has contributed to the growth of the Online Food Delivery market. Additionally, the country has a high smartphone penetration rate, which has made it easier for people to order food online. The government has also taken steps to support the growth of the Online Food Delivery market by implementing policies that promote entrepreneurship and innovation. Overall, these macroeconomic factors have created a favorable environment for the growth of the Online Food Delivery market in Uruguay.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.