Uruguay, a small country located in South America, is experiencing a rapid growth in the Restaurant Delivery market. This market has become increasingly popular among Uruguayan consumers due to its convenience and ease of use.
Customer preferences: Uruguayan consumers are increasingly turning to restaurant delivery services due to their busy lifestyles and the convenience of having food delivered directly to their doorstep. In addition, the COVID-19 pandemic has accelerated the adoption of restaurant delivery services, as many consumers are choosing to stay home and avoid crowded public spaces.
Trends in the market: The Restaurant Delivery market in Uruguay is experiencing a significant increase in the number of players offering delivery services. This is due to the growing demand for these services and the relatively low barriers to entry in the market. As a result, competition among delivery providers has become more intense, with companies offering various incentives and discounts to attract customers.
Local special circumstances: Uruguay has a unique culinary culture, with a strong emphasis on meat-based dishes such as asado (barbecue) and chivito (a sandwich with steak, ham, cheese, and other toppings). As a result, many restaurant delivery services in Uruguay specialize in these types of dishes, catering to local tastes and preferences.
Underlying macroeconomic factors: Uruguay has a stable and growing economy, with a relatively high level of disposable income among its citizens. This has allowed for the development of a robust restaurant industry, with a wide variety of dining options available to consumers. In addition, the country has a strong technology infrastructure, with high levels of internet penetration and smartphone usage, making it easier for consumers to order food online.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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