Platform Delivery - Uruguay

Uruguay

Highlights

The Platform Delivery market in Uruguay is expected to see a significant increase in revenue.
It is projected to reach US$5.73m in 2024.
This growth is anticipated to continue at an annual growth rate (CAGR 2024-2029) of 9.87%, resulting in a projected market volume of US$9.17m by 2029.
Moreover, the number of users in the Platform Delivery market is expected to rise to 319.3k users by 2029.
The user penetration rate, which measures the proportion of the population using this service, is predicted to increase from 5.9% in 2024 to 9.3% by 2029.
Additionally, the average revenue per user (ARPU) is expected to be US$28.38.
This metric provides insights into the average amount of revenue generated per user.
In a global comparison, it is worth noting that China is expected to generate the highest revenue in the Platform Delivery market, amounting to US$166.80bn in 2024.
Furthermore, China is projected to have the highest user penetration rate at 52.8%.
However, it is important to keep in mind that these figures pertain to the global market and not specifically to in Uruguay.
Uruguay is experiencing a surge in platform delivery services due to the increasing demand for convenient and contactless shopping experiences.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Platform Delivery market in Uruguay has been experiencing a steady growth in recent years.

Customer preferences: Uruguayans have been increasingly embracing online shopping and food delivery services, leading to a rise in demand for platform delivery services. Customers are looking for convenience, speed, and reliability when it comes to delivery services. They also value transparency in pricing and delivery times.

Trends in the market: One of the key trends in the Platform Delivery market in Uruguay is the emergence of local players offering specialized services. These players are able to cater to the specific needs of the market and offer more personalized services. Another trend is the increasing use of technology to improve delivery services, such as real-time tracking and automated dispatching.

Local special circumstances: Uruguay is a small country with a relatively small population, which presents both opportunities and challenges for Platform Delivery companies. On the one hand, the market is not as crowded as in larger countries, making it easier for new players to enter. On the other hand, the smaller market size means that companies need to be more strategic in their approach to growth and expansion.

Underlying macroeconomic factors: Uruguay has a stable economy with a growing middle class and a high level of internet penetration. This creates a favorable environment for the growth of the Platform Delivery market. Additionally, the COVID-19 pandemic has accelerated the adoption of online shopping and delivery services, further boosting the demand for Platform Delivery services in Uruguay.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.