Online Food Delivery

The Online Food Delivery market in Spain is projected to reach a revenue of US$8.46bn by 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 8.30%, resulting in a projected market volume of US$12.60bn by 2029.
In the Grocery Delivery market, a revenue growth of 14.6% is anticipated in 2025.0.
The market volume for Grocery Delivery in Spain is projected to be US$7.22bn in 2024.
When compared globally, China is expected to generate the highest revenue in the Online Food Delivery market, amounting to US$450.50bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market in Spain is projected to be US$624.10 in 2024.
In the Grocery Delivery market, the number of users in Spain is expected to reach 15.1m users by 2029.
The user penetration rate in the Grocery Delivery market in Spain will be at 24.5% in 2024.
Spain's online food delivery market is experiencing a surge in demand as consumers seek convenient and contactless options during the COVID-19 pandemic.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

Spain, known for its rich culinary heritage and love for food, has seen a surge in the Online Food Delivery market.

Customer preferences: The convenience of ordering food online and the availability of a wide range of cuisines have been the driving force behind the growth of this market. With busy lifestyles and increasing work pressures, consumers are opting for online food delivery services, which offer them the comfort of ordering food from their homes or offices. Moreover, the availability of food options from different countries has attracted a diverse consumer base, including tourists and expats.

Trends in the market: The Online Food Delivery market in Spain has witnessed a shift towards healthy eating habits, with consumers opting for organic, vegan, and gluten-free food options. This has led to the emergence of specialized food delivery services, catering to the specific dietary requirements of consumers. Additionally, the COVID-19 pandemic has accelerated the growth of this market, with consumers avoiding crowded restaurants and opting for home delivery services.

Local special circumstances: Spain's food culture and traditions have also influenced the Online Food Delivery market. Tapas, a popular Spanish cuisine, is now available for delivery, and traditional Spanish restaurants have also started offering online delivery services. Moreover, the availability of local wines and craft beers through online food delivery services has attracted consumers who prefer pairing their meals with a drink.

Underlying macroeconomic factors: Spain's growing economy and increasing disposable income have also contributed to the growth of the Online Food Delivery market. Moreover, the country's tourism industry, which attracts millions of tourists every year, has created a demand for food delivery services that cater to the diverse tastes of tourists. The presence of multinational food delivery companies in Spain, such as Uber Eats, Deliveroo, and Glovo, has also created a competitive market, offering consumers a wide range of options to choose from.In conclusion, the Online Food Delivery market in Spain has seen significant growth, driven by the convenience of online ordering, availability of diverse cuisines, and a shift towards healthy eating habits. The country's food culture and traditions, growing economy, and tourism industry have also contributed to the growth of this market. With the COVID-19 pandemic accelerating the growth of online food delivery services, the market is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.