The popularity of food delivery services has been on the rise in recent years, with Spain being no exception.
Customer preferences: Spanish customers have shown a growing preference for online food delivery services due to their convenience and time-saving benefits. With the rise of digital platforms and smartphones, customers can easily order food from their favorite restaurants with just a few clicks. The COVID-19 pandemic has further accelerated this trend, as people are staying at home more and avoiding crowded places.
Trends in the market: The food delivery market in Spain has experienced significant growth in recent years, with major players such as Glovo, Uber Eats, and Deliveroo dominating the market. These platforms have expanded their operations to cover a wider range of cities and towns across the country. The competition between these players has led to a diversification of services, with some platforms offering grocery delivery and other types of services.
Local special circumstances: Spain has a rich culinary culture, with a wide variety of regional cuisines and traditional dishes. This diversity is reflected in the food delivery market, with customers having access to a wide range of cuisines and flavors. Spanish customers are also known for their preference for high-quality ingredients and fresh produce, which has led to the emergence of niche food delivery services that cater to this demand.
Underlying macroeconomic factors: The growth of the food delivery market in Spain can be attributed to several macroeconomic factors. Firstly, the country has a high smartphone penetration rate, which has made it easier for customers to order food online. Additionally, the rise of the gig economy and the increasing number of people working from home has created a larger customer base for food delivery services. Finally, the COVID-19 pandemic has accelerated the growth of the market, as people are increasingly relying on food delivery services to avoid going out and potentially exposing themselves to the virus.In conclusion, the food delivery market in Spain is growing rapidly due to changing customer preferences, the emergence of new players, and underlying macroeconomic factors. As the market continues to evolve, it is likely that we will see further diversification of services and a greater focus on quality and sustainability.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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