The food delivery industry has been on the rise globally, and Spain is no exception. With the convenience of having meals delivered to their doorstep, Spaniards are increasingly turning to meal delivery services.
Customer preferences: In Spain, there is a growing demand for healthy and organic food options. Meal delivery services that offer customizable meals with fresh, locally sourced ingredients are becoming more popular. Customers are also looking for affordable meal options that can be delivered quickly.
Trends in the market: One trend in the Spanish meal delivery market is the rise of virtual kitchens. These are commercial kitchens that are used exclusively for preparing food for delivery. They allow meal delivery companies to expand their reach without having to invest in physical restaurant locations. Another trend is the use of technology, such as mobile apps and online ordering systems, to make the ordering process more convenient for customers.
Local special circumstances: Spain has a strong food culture, with a focus on fresh, high-quality ingredients. This has led to the emergence of meal delivery services that specialize in traditional Spanish cuisine, such as paella and tapas. Additionally, Spain has a large expat population, which has led to the growth of meal delivery services that cater to international cuisines.
Underlying macroeconomic factors: Spain has a high unemployment rate, particularly among young people. This has led to a rise in entrepreneurship, with many people starting their own meal delivery businesses. Additionally, the tourism industry in Spain is a major driver of the meal delivery market, as tourists often want to try local cuisine but may not have the time or knowledge to seek out traditional restaurants. As the tourism industry continues to grow, so too will the meal delivery market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
