South Africa, known for its diverse culture and cuisine, has seen a significant rise in the Online Food Delivery market in recent years.
Customer preferences: With the rise of digitalization and the increasing popularity of smartphones, customers are increasingly turning towards online food delivery services for convenience and ease of use. Moreover, the busy lifestyle of urbanites has led to a growing demand for quick and hassle-free food delivery services.
Trends in the market: The Online Food Delivery market in South Africa has seen a significant rise in the number of players in the market, leading to increased competition. The market has also witnessed a shift towards healthier food options, with consumers becoming more health-conscious. Furthermore, the market has seen a rise in the number of partnerships between online food delivery platforms and restaurants, leading to an increase in the variety of cuisines available for delivery.
Local special circumstances: The South African market is unique due to its diverse population, which has led to a wide variety of cuisines being available for online delivery. Furthermore, the country's large urban population has led to a higher demand for online food delivery services. However, the country's high unemployment rate and economic instability have led to price sensitivity among consumers, making affordability an important factor in the market.
Underlying macroeconomic factors: The rise of the Online Food Delivery market in South Africa can be attributed to several underlying macroeconomic factors. The increasing penetration of smartphones and the internet has made it easier for consumers to access online food delivery services. Furthermore, the country's growing middle class and urbanization have led to a higher demand for convenience and ease of use. However, the country's economic instability and high unemployment rate have led to price sensitivity among consumers, making affordability an important factor in the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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