The South African food delivery market has been growing steadily in recent years, driven by changing customer preferences and the emergence of new technology platforms.
Customer preferences: South African customers are increasingly looking for convenience and speed when it comes to food delivery. This has led to a rise in demand for online ordering and delivery platforms that offer a wide range of food options from different restaurants. Customers are also becoming more health-conscious, leading to a demand for healthier food options and more transparency around ingredients and nutritional information.
Trends in the market: The South African food delivery market is becoming increasingly competitive, with new players entering the market and existing players expanding their offerings. This has led to a focus on innovation and differentiation, with companies looking to offer unique features and services to attract and retain customers. One trend that is gaining popularity is the use of data and analytics to personalize the customer experience and offer targeted promotions and recommendations.
Local special circumstances: South Africa has a diverse food culture, with a wide range of cuisines and flavors influenced by its history and geography. This has led to a demand for a variety of food options, from traditional South African dishes to international cuisine. The country also has a large informal food sector, with street food and food markets playing an important role in the local food scene.
Underlying macroeconomic factors: South Africa has a growing middle class with increasing disposable income, leading to a rise in consumer spending on food and dining out. The country also has a high rate of urbanization, with more people living in cities and towns where food delivery is more convenient. The COVID-19 pandemic has further accelerated the growth of the food delivery market, as more people are staying at home and ordering food online.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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