The Platform Delivery market in South Africa has been experiencing significant growth in recent years, driven by various factors such as increasing internet penetration, changing customer preferences, and the emergence of new technologies.
Customer preferences: South African customers are increasingly looking for convenience and speed when it comes to accessing goods and services. This has led to a surge in demand for platform delivery services, as they offer a quick and easy way to order and receive products. Additionally, the COVID-19 pandemic has accelerated the adoption of e-commerce and platform delivery services, as more people are choosing to shop online to avoid physical contact.
Trends in the market: One of the key trends in the South African Platform Delivery market is the rise of local players. While international companies like Uber Eats and Mr. D Food have a presence in the country, local companies like OrderIn and Mr. Delivery are gaining ground. This is partly due to their ability to offer more affordable and localized services. Another trend is the increasing use of technology such as Artificial Intelligence (AI) and Machine Learning (ML) to improve delivery times and optimize routes.
Local special circumstances: South Africa has a unique set of circumstances that impact the Platform Delivery market. One of the biggest challenges is the country's infrastructure, which can make it difficult to deliver goods to certain areas. Additionally, the country has a large informal sector, which can be difficult to reach through traditional delivery channels. However, these challenges have also created opportunities for innovative solutions, such as using drones for delivery and partnering with informal retailers.
Underlying macroeconomic factors: The South African economy has been struggling in recent years, with high levels of unemployment and slow GDP growth. However, the Platform Delivery market has been able to thrive despite these challenges. This is partly due to the fact that the industry is relatively low-cost and has low barriers to entry. Additionally, the government has shown support for the industry, recognizing its potential to create jobs and drive economic growth.In conclusion, the Platform Delivery market in South Africa is poised for continued growth in the coming years. As more customers embrace e-commerce and platform delivery services, local players are likely to gain ground. Additionally, the use of technology will continue to play a key role in improving delivery times and optimizing routes. Despite the challenges posed by the country's infrastructure and informal sector, the industry is well-positioned to drive economic growth and create jobs.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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