Sierra Leone, a country located in West Africa, has seen a recent surge in the online food delivery market. This trend is largely due to the growth of the middle class and the increasing use of technology in the country.
Customer preferences: Customers in Sierra Leone are increasingly looking for convenience and speed when it comes to food delivery. Online food delivery platforms provide a solution to this demand by allowing customers to order food from their favorite restaurants with just a few clicks. Additionally, there is a growing interest in international cuisine, which has led to a rise in the number of restaurants offering a variety of dishes.
Trends in the market: The online food delivery market in Sierra Leone is still in its early stages, but it is growing rapidly. This growth is largely due to the increasing use of smartphones and the internet in the country. As more people gain access to these technologies, the demand for online food delivery is expected to continue to rise. Furthermore, the COVID-19 pandemic has accelerated the growth of the online food delivery market as more people are opting to stay at home and order food online.
Local special circumstances: Sierra Leone has a unique food culture that is heavily influenced by its history and geography. The country's cuisine is a fusion of African, European, and Asian flavors. Additionally, Sierra Leone has a large Muslim population, which means that there is a demand for halal food. Online food delivery platforms have responded to this demand by partnering with restaurants that offer halal options.
Underlying macroeconomic factors: Sierra Leone is one of the poorest countries in the world, but it has experienced steady economic growth in recent years. The growth of the middle class has led to an increase in disposable income, which has contributed to the growth of the online food delivery market. Additionally, the government has implemented policies to encourage foreign investment in the country, which has led to the entry of international food delivery platforms.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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