Online Food Delivery

Revenue in Sierra Leone's Online Food Delivery market is projected to reach US$167.70m by 2024.
The market is expected to show an annual growth rate (CAGR 2024-2029) of 11.83%, resulting in a projected market volume of US$293.40m by 2029.
The Grocery Delivery market in Sierra Leone is also expected to experience revenue growth, with a rate of 16.4% in 2025.0.
The projected market volume for Grocery Delivery in Sierra Leone is US$166.90m in 2024.
In comparison to other countries, China is expected to generate the highest revenue in the Online Food Delivery market, reaching US$450.50bn in 2024.
Sierra Leone's Grocery Delivery market is projected to have an average revenue per user (ARPU) of US$272.00 in 2024.
Looking at the Grocery Delivery market in Sierra Leone, the number of users is expected to reach 1.0m users by 2029.
The user penetration rate in the Grocery Delivery market is estimated to be 6.8% in 2024.
Sierra Leone's online food delivery market is experiencing rapid growth due to increased internet penetration and rising demand for convenient and hassle-free food ordering options.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

Sierra Leone, a country located in West Africa, has seen a recent surge in the online food delivery market. This trend is largely due to the growth of the middle class and the increasing use of technology in the country.

Customer preferences: Customers in Sierra Leone are increasingly looking for convenience and speed when it comes to food delivery. Online food delivery platforms provide a solution to this demand by allowing customers to order food from their favorite restaurants with just a few clicks. Additionally, there is a growing interest in international cuisine, which has led to a rise in the number of restaurants offering a variety of dishes.

Trends in the market: The online food delivery market in Sierra Leone is still in its early stages, but it is growing rapidly. This growth is largely due to the increasing use of smartphones and the internet in the country. As more people gain access to these technologies, the demand for online food delivery is expected to continue to rise. Furthermore, the COVID-19 pandemic has accelerated the growth of the online food delivery market as more people are opting to stay at home and order food online.

Local special circumstances: Sierra Leone has a unique food culture that is heavily influenced by its history and geography. The country's cuisine is a fusion of African, European, and Asian flavors. Additionally, Sierra Leone has a large Muslim population, which means that there is a demand for halal food. Online food delivery platforms have responded to this demand by partnering with restaurants that offer halal options.

Underlying macroeconomic factors: Sierra Leone is one of the poorest countries in the world, but it has experienced steady economic growth in recent years. The growth of the middle class has led to an increase in disposable income, which has contributed to the growth of the online food delivery market. Additionally, the government has implemented policies to encourage foreign investment in the country, which has led to the entry of international food delivery platforms.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.