Sierra Leone, a country located on the west coast of Africa, has been experiencing a surge in the Retail Delivery market in recent years.
Customer preferences: Sierra Leoneans have shown a growing preference for online shopping due to its convenience and accessibility. The younger generation, in particular, has been driving this trend as they are more tech-savvy and have a higher disposable income. Customers are also increasingly interested in same-day delivery services, which has led to a rise in demand for last-mile delivery providers.
Trends in the market: The Retail Delivery market in Sierra Leone has been growing rapidly, with the entry of new players and the expansion of existing ones. The market has also witnessed the emergence of new business models, such as online marketplaces and aggregator platforms. This has led to increased competition among players, which has resulted in improved services and lower prices for customers.
Local special circumstances: The Retail Delivery market in Sierra Leone is unique due to the country's poor road infrastructure and limited access to technology in some areas. This has led to the development of innovative solutions such as the use of motorbikes and bicycles for last-mile delivery in urban areas and the use of SMS technology for order tracking and confirmation in rural areas.
Underlying macroeconomic factors: Sierra Leone has experienced steady economic growth in recent years, with a growing middle class and an increase in disposable income. This has led to increased consumer spending, which has driven the growth of the Retail Delivery market. The government has also been supportive of the sector, with policies aimed at improving the business environment and promoting entrepreneurship. However, the country still faces challenges such as high levels of poverty, which has limited the growth of the market in some areas.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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