eServices

The eServices market in Sierra Leone is expected to generate a revenue of US$175.90m by 2024.
This market is projected to experience a compound annual growth rate (CAGR) of 11.74% from 2024 to 2029, resulting in a market volume of US$306.30m by 2029.
The 0.0 market in Sierra Leone is also anticipated to exhibit a revenue growth of 0.0 in 2025.0.
In terms of the 0.0 market, it is projected to reach a market volume of 0.0 in Sierra Leone by 2024.
In a global comparison, China is expected to generate the highest revenue, amounting to US$495.50bn in 2024.
The average revenue per user (ARPU) in the 0.0 market is projected to be 0.0 in Sierra Leone by 2024.
Furthermore, the number of users in this market is expected to reach 0.0 by 2029.
The user penetration rate in the 0.0 market in Sierra Leone is estimated to be 0.0 in 2024.
Sierra Leone's eServices market is witnessing a surge in online payment platforms, driving financial inclusion and convenience for its citizens.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Sierra Leone has been experiencing significant growth and development in recent years. Customer preferences in Sierra Leone have shifted towards digital platforms and online services. With the increasing availability and affordability of smartphones and internet access, more and more people are opting for eServices such as online shopping, digital payments, and eGovernment services. This shift in customer preferences is driven by the convenience and efficiency that eServices offer, allowing individuals to access products and services from the comfort of their homes or offices. One of the key trends in the eServices market in Sierra Leone is the rapid growth of e-commerce. Online shopping platforms have gained popularity among consumers, providing them with a wide range of products and services at competitive prices. This trend is fueled by the increasing number of internet users in the country and the growing trust in online transactions. Additionally, the COVID-19 pandemic has further accelerated the adoption of e-commerce, as people turned to online shopping to meet their needs while adhering to social distancing measures. Another trend in the eServices market is the rise of digital payments. Mobile money services have gained traction in Sierra Leone, offering a convenient and secure way to transfer money, pay bills, and make purchases. This trend is driven by the limited access to traditional banking services in the country, making mobile money a viable alternative for financial transactions. The government has also taken steps to promote digital payments, recognizing its potential to drive financial inclusion and economic growth. Local special circumstances in Sierra Leone, such as limited physical infrastructure and a large rural population, have contributed to the growth of eServices. Traditional brick-and-mortar businesses face challenges in reaching customers in remote areas, whereas eServices can bridge this gap by providing access to products and services through digital platforms. This has opened up new opportunities for entrepreneurs and small businesses to reach a wider customer base and expand their operations. Underlying macroeconomic factors, such as improvements in internet connectivity and the government's focus on digital transformation, have also played a significant role in the development of the eServices market in Sierra Leone. Investments in infrastructure and policies that promote digital inclusion have created an enabling environment for eServices to thrive. Additionally, the government's commitment to eGovernment services has led to the digitization of public services, making them more accessible and efficient for citizens. In conclusion, the eServices market in Sierra Leone is experiencing growth and development driven by customer preferences for digital platforms, the rise of e-commerce and digital payments, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and internet access becomes more widespread, the eServices market is expected to further expand, providing new opportunities for businesses and improving the lives of individuals in Sierra Leone.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.