Sierra Leone, a country located in West Africa, has a developing Meal Delivery market that is slowly gaining traction among its population.
Customer preferences: Sierra Leoneans are known for their love for traditional African cuisine, which has been a staple in their diets for centuries. However, due to the busy lifestyles of the younger generation, there has been a growing demand for convenient and quick meal options. This has led to an increase in Meal Delivery services, which offer a variety of local and international cuisines delivered straight to the customer's doorstep.
Trends in the market: The Meal Delivery market in Sierra Leone has been on the rise in recent years, with more companies entering the market to meet the growing demand. These companies are leveraging technology to offer efficient and affordable services to their customers. One of the notable trends in the market is the use of mobile apps to place orders and track deliveries. This has made it easier for customers to access Meal Delivery services, especially those who live in urban areas. Additionally, companies are offering a wider range of cuisines to cater to the diverse taste preferences of their customers.
Local special circumstances: Sierra Leone has a unique culinary culture that is heavily influenced by its history and geography. The country has a rich mix of ethnic groups, each with its own unique cuisine. The coastal regions are known for their seafood dishes, while the inland regions have a more meat-based diet. Additionally, the country has a tropical climate that supports the growth of a variety of fruits and vegetables. These factors have contributed to the development of a diverse and flavorful cuisine that is highly sought after by locals and tourists alike.
Underlying macroeconomic factors: Sierra Leone is a developing country with a growing middle class that is driving the demand for Meal Delivery services. The country has a relatively young population, with over 60% of the population under the age of 25. This demographic is more likely to embrace new technologies and have busier lifestyles that require convenient meal options. Additionally, the country has a stable political environment that has attracted foreign investors who are keen to tap into the growing Meal Delivery market. These factors are expected to continue driving the growth of the Meal Delivery market in Sierra Leone in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
