Meal delivery services have become increasingly popular in Saudi Arabia, with a growing number of consumers opting for the convenience of having food delivered to their doorstep. This trend is driven by a variety of factors, including changing consumer preferences, advancements in technology, and local special circumstances.
Customer preferences: Saudi consumers are increasingly seeking out convenience and time-saving options, particularly when it comes to food. With busy work schedules and long commutes, many consumers do not have the time or energy to cook meals at home. Meal delivery services offer a convenient solution, allowing consumers to order food from their favorite restaurants and have it delivered directly to their door. Additionally, many consumers are becoming more health-conscious and are looking for healthier meal options, which can also be found through meal delivery services.
Trends in the market: One of the key trends in the meal delivery market in Saudi Arabia is the increasing use of technology. Many meal delivery services now offer mobile apps that allow consumers to easily place orders and track their deliveries in real-time. Additionally, some services are experimenting with new technologies such as drone deliveries, which could further streamline the delivery process.Another trend in the market is the growing popularity of meal delivery subscription services. These services allow consumers to sign up for a set number of meals per week or month, often at a discounted rate. This can be a particularly attractive option for busy professionals or families who want to ensure that they always have healthy, convenient meal options available.
Local special circumstances: Saudi Arabia has a unique cultural and religious context that can impact the meal delivery market. For example, during the month of Ramadan, many restaurants and delivery services adjust their hours and menus to accommodate the fasting schedule of Muslim consumers. Additionally, there are certain dietary restrictions that must be taken into account when offering meal delivery services in the country.
Underlying macroeconomic factors: The meal delivery market in Saudi Arabia is also influenced by broader macroeconomic factors, such as the country's rapidly growing population and increasing urbanization. As more people move to cities and adopt busy work schedules, the demand for convenient meal options is likely to continue to grow. Additionally, the government's push to diversify the economy and reduce dependence on oil is expected to drive growth in the food and beverage industry, including the meal delivery market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
