Online Food Delivery

The Online Food Delivery market in Romania is expected to achieve a revenue of US$521.40m in 2024.
Furthermore, it is projected to display an annual growth rate (CAGR 2024-2029) of 10.57%, resulting in a market volume of US$861.80m by 2029.
In the Grocery Delivery market, a revenue growth of 16.2% is anticipated in 2025.0.
Additionally, the Grocery Delivery market is projected to have a market volume of US$385.00m in 2024.
Compared to other countries, China is expected to generate the highest revenue in the Online Food Delivery market, amounting to US$450.50bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market is projected to be US$108.10 in 2024.
As for the Grocery Delivery market, the number of users is estimated to reach 4.7m users by 2029.
Additionally, the user penetration in the Grocery Delivery market is anticipated to be at 19.2% in 2024.
Romania's online food delivery market is experiencing rapid growth, driven by the increasing popularity of mobile apps and the convenience they provide for consumers.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

The hustle and bustle of modern life has led to a rise in the demand for convenience, and the food industry is no exception. As a result, the online food delivery market has experienced significant growth in Romania.

Customer preferences: Romanian consumers are increasingly opting for online food delivery services due to their convenience and time-saving benefits. The younger generation, in particular, is attracted to the ease of ordering food through mobile apps and websites. Additionally, the COVID-19 pandemic has further accelerated the demand for online food delivery services as people avoid going out to restaurants.

Trends in the market: The online food delivery market in Romania is becoming increasingly competitive, with new players entering the market. This has led to a rise in the number of partnerships and collaborations between online food delivery platforms and restaurants. Furthermore, there has been a trend towards offering a wider variety of cuisines and healthier food options to cater to changing consumer preferences.

Local special circumstances: Romania has a rich culinary heritage, and traditional Romanian cuisine is still popular among locals. However, there is also a growing demand for international cuisines, particularly Italian, Chinese, and Turkish. Additionally, the country has a large student population, which has contributed to the growth of the online food delivery market.

Underlying macroeconomic factors: Romania has a rapidly growing economy, with a rising middle class that is increasingly adopting a Western lifestyle. This has led to an increase in disposable income and a greater willingness to spend on convenience services. Additionally, the country has a high internet penetration rate, with a large proportion of the population owning smartphones and using social media. This has made it easier for online food delivery platforms to reach a wider audience.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.