The eServices market in Romania has been experiencing significant growth in recent years, driven by changing customer preferences and the adoption of digital technologies.
Customer preferences: Romanian consumers have shown a strong preference for convenience and efficiency, which has fueled the demand for eServices. The ability to access services online allows customers to save time and effort, as they no longer need to visit physical locations or make phone calls. This has led to a surge in the popularity of e-commerce platforms, online banking, and digital entertainment services.
Trends in the market: One of the key trends in the eServices market in Romania is the rapid growth of e-commerce. With the increasing penetration of smartphones and internet connectivity, more and more consumers are turning to online shopping for their everyday needs. This trend has been further accelerated by the COVID-19 pandemic, which has led to an increase in online purchases as people have been encouraged to stay at home. As a result, e-commerce platforms have experienced a surge in demand, leading to the emergence of new players in the market and the expansion of existing ones. Another notable trend in the eServices market is the rise of digital payment solutions. Romanian consumers are increasingly embracing digital payment methods, such as mobile wallets and contactless payments, as they offer convenience and security. This trend has been supported by the government's efforts to promote cashless transactions and the development of a robust digital infrastructure.
Local special circumstances: Romania has a relatively young population, with a high proportion of tech-savvy individuals. This demographic factor has played a significant role in the growth of the eServices market, as younger consumers are more likely to adopt digital technologies and embrace online services. Furthermore, the country has a strong IT sector and a well-educated workforce, which has contributed to the development of innovative eService solutions.
Underlying macroeconomic factors: The growth of the eServices market in Romania is also influenced by macroeconomic factors. The country has experienced steady economic growth in recent years, which has resulted in an increase in disposable income and consumer spending. This has created a favorable environment for the expansion of eServices, as consumers are more willing to spend on digital products and services. In conclusion, the eServices market in Romania is witnessing a rapid expansion, driven by changing customer preferences, technological advancements, and favorable macroeconomic conditions. The convenience and efficiency offered by eServices, coupled with the increasing digital adoption among consumers, have fueled the growth of sectors such as e-commerce and digital payments. With the continued development of digital infrastructure and the government's support for cashless transactions, the eServices market in Romania is expected to continue its upward trajectory in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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