Platform Delivery - Romania

Romania

Highlights

The Platform Delivery market in Romania is projected to reach a revenue of US$44.91m in 2024.
This market is expected to show an annual growth rate (CAGR 2024-2029) of 6.59%, resulting in a projected market volume of US$61.79m by 2029.
By 2029, the number of users in the Platform Delivery market in Romania is expected to amount to 2.3m users.
The user penetration in this market is predicted to be 9.3% in 2024 and is expected to increase to 12.3% by 2029.
The average revenue per user (ARPU) is expected to be US$24.74 in Romania.
In global comparison, China is projected to generate the highest revenue in the Platform Delivery market, with US$166.80bn in 2024.
Additionally, China is expected to have the highest user penetration rate in the Platform Delivery market, with a projected rate of 52.8%.
Romania is experiencing a surge in platform delivery services, with an increasing number of businesses adopting this convenient and efficient method of reaching customers.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Platform Delivery market in Romania has been developing at a steady pace in recent years.

Customer preferences: Romanian customers are increasingly seeking convenience and efficiency in their daily lives. This trend has led to a rise in demand for platform delivery services, as consumers look for ways to save time and effort in their shopping and meal preparation.

Trends in the market: One of the key trends in the Platform Delivery market in Romania is the growing popularity of food delivery services. As more people opt to eat at home, rather than dining out, food delivery platforms have become a convenient and affordable way to access a wide range of cuisines. Additionally, the COVID-19 pandemic has accelerated the trend towards online shopping, with many consumers turning to platform delivery services for their grocery needs.

Local special circumstances: One of the unique features of the Romanian market is the prevalence of traditional markets and small local stores. While platform delivery services are growing in popularity, many consumers still prefer to shop in person at these local businesses. This presents a challenge for platform delivery companies seeking to expand their reach in the Romanian market.

Underlying macroeconomic factors: The Romanian economy has been growing steadily in recent years, with rising disposable incomes and a growing middle class. This has led to an increase in consumer spending, particularly in the retail and food sectors. Additionally, the country's strong tech sector and highly skilled workforce have made it an attractive destination for platform delivery companies looking to expand their operations in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.